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Director of Enrollment Marketing and Communications

Company name
Big Shoes Network.

Evanston, IL

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Roycemore School is a college preparatory, co-educational day school located in Evanston, IL which serves roughly 270 students ranging from Pre-Kindergarten (age 3) through Grade 12. Our mission is to inspire and nurture excellence and prepare each student for success in higher education and in a dynamic and complex world. Title Director of Enrollment, Marketing and Communications Type Job Class Full-time Date 3\/12\/2018 Region Northern Illinois City, State Evanston, IL Summary Summary: Roycemore School seeks a new Director of Enrollment, Marketing and Communications beginning immediately but no later than July 2018. Now in its 102nd year, Roycemore is a highly regarded, coeducational independent school for students from 3 years old through 12th grade. Located in Evanston, Illinois, on the north side of Chicago, Roycemore enjoys a long-standing relationship with Northwestern University including the Northwestern option, where high school students can choose to take college courses at the University as dual-enrolled students for no additional charge. The Director of Enrollment, Marketing and Communication is a full time professional employee responsible for designing and implementing strategies and tactics to enhance the School\u2019s enrollment efforts. As such, the Director will focus on brand management, external messaging, and a variety of marketing activities centered on new customer acquisition. Within this, the Director will also collaborate with the Director of Admissions to lead traditional admission activities helping to welcome and evaluate candidates and their families for enrollment. The Director will develop and oversee innovative recruitment, enrollment and retention strategies. A proactive and driven leader, the Director will promote Roycemore and further strengthen its reputation in existing markets as well as establish a presence in new ones in order to attract and enroll mission-appropriate students. The successful candidate will enthusiastically embrace Roycemore\u2019s mission, culture, and community in order to serve as an effective ambassador. The Director will report directly to the Head of School, and serve as a member of the Senior Administration Team. Description Responsibilities: Formulate and execute forward-thinking, strategic recruitment, marketing, communications and enrollment policies and tactics to respond to the needs of the school and marketplace, reach targeted audiences and achieve enrollment goals\u00a0 Oversee all aspects of the School\u2019s communications, marketing, advertising and recruitment tools including print, video, digital and online communication, event publicity, and media relations\u00a0 Evaluate and redesign, where appropriate, all aspects of admissions and marketing to attract a robust applicant pool representative of the demographic diversity of the area.\u00a0 Develop and direct the vision and metrics for enrollment management ensuring they align with the strategic plan of the school.\u00a0 Conduct periodic market and demographic research and educate colleagues about those findings.\u00a0 Maintain and establish relationships with area feeder schools\u00a0 Clearly and enthusiastically communicate with all of Roycemore\u2019s constituents, including faculty, parents, students, alumni, administration, community members, and the Board of Trustees and keeping these groups appropriately informed of potential issues and accomplishments.\u00a0 Create a welcoming and inclusive atmosphere\u00a0 Monitor, identify and analyze local and national trends in education, admission, and tuition programs that impact enrollment outcomes and provide meaningful reporting to the Head of School and Board of Trustees to inform decision-making\u00a0 Recruit and manage student and parent volunteers in support of marketing and admissions\u00a0 In collaboration with Director of Development, develop a communication plan to engage alumni constituencies\u00a0 Be sensitive to economic, cultural, and other issues present in the enrollment of a diverse student body\u00a0 Develop and engage in strategic partnerships, events and activities designed to increase enrollment and visibility\u00a0 Represent the School at industry conferences, school fairs and other events.\u00a0 Coordinates with the Director of Admissions, the Director of Development and the senior administration team, and may also oversee college work-study students.\u00a0 Performs other related roles as assigned by the Head of School. Qualifications Experience, Qualification & Attributes: B.S. or B.A. in marketing, communications or a related field. Masters degree preferred.\u00a0 Prior experience in leading an independent school admissions\/marketing or in high-level sales and marketing, brand management, communications, financial aid and\/or admission efforts, preferably at an independent school, college, university, or related experience.\u00a0 Leadership skills; ability to plan, organize and direct multiple programs and activities, including the ability to develop and lead volunteer teams to support the plan.\u00a0 Driven, goal-oriented, industrious, and passionate about achieving results\u00a0 Outstanding communications, interpersonal and public relations skills, including exceptional writing and speaking skills and facility with media of all forms (social, print, broadcast, etc.)\u00a0 Analytical skills; comfort with using data in developing and delivering presentations.\u00a0 Facility with data and use of current technologies.\u00a0 Strategic thinking and the ability to implement new initiatives and inspire the engagement of others in the implementation.\u00a0 Knowledge of effective communications and marketing strategies.\u00a0 Proficient, organized, detail oriented and capable manager of people, program and budgets\u00a0 Willingness to work a demanding and flexible full-time schedule, including evenings and weekends in order to achieve goals.\u00a0 A clear understanding of and ability to articulate the mission, value and unique niche of Roycemore School.\u00a0 Comfort with autonomy and responsibility in the framework of a high performing team.\u00a0 Ability to protect and handle student records and other highly confidential information.\u00a0 Proficiency in Word, Excel, Adobe Creative Cloud, and Drupal with significant experience using social media and other web-based communication vehicles in a professional setting.\u00a0 Proactive, optimistic and positive attitude\u00a0 Energy and enthusiasm for the school\u00a0 Confident but humble\u00a0 High emotional intelligence and cultural competency\u00a0 Sense of humor and balanced perspective\u00a0 Understanding of and appreciation for young students and adolescents\u00a0 High degree of integrity, discretion, and trustworthiness\u00a0 Professional demeanor and presentation\u00a0 Demonstrated commitment to professional growth and curiosity in order to improve performance and results. Compensation & Benefits

Company info

Big Shoes Network.

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