VCU Health System
- Bachelors degree is required
VCU Health System's Transplant Program Administration is seeking a full time PR Manager to serve as the primary writer for internal and/or external marketing communications for the VCU Health System. Internal communications vehicles include employee newsletters, flyers, posters and Intranet information, the purpose of which is to promote employee satisfaction and pride in the organization and to enhance retention of current employees. External communications materials include external marketing materials, news articles, advertising, flyers, brochures, contributed articles, etc., the purpose of which is to enhance the image of the health system in the community, contribute to the increase of patient volumes and enhance recruitment efforts. Determines the content of publications, assigns or writes all articles, edits all articles and works with the graphic designer as needed for layout and design. This position also encompasses an account manager role that includes managing all ongoing projects to ensure that deadlines are met.
Responsible for the research and evaluation of the needs of employees in relation to workforce development and proposing programs to meet those needs. Development of programs that will address the projected shortage of health care professional staff.
Occasional evening and weekend work will be required.
Minimum of three (3) to five (5) years of marketing and public relations experience
Previous experience to effectively leverage communications outreach through social media
Previous experience in working with physicians, scientists and health care professionals
Previous experience in strategic development and execution of marketing plans including budget development and management
Previous program management experience or two (2) years of supervisory work experience
Previous experience with Microsoft Office applications and e-mail/calendaring software and customer relationship management tools (CRM)
Six (6) to eight (8) years of public relations experience
Three (3) years of supervisory work experience in a healthcare setting, preferably in an academic medical center
Previous experience related to consumer health
Previous experience working with multiple university and hospital departments as well as external customers and vendors to develop and produce communications materials
Qualified applicants will receive consideration for employment without regard to their protected veteran or disability status.
VCU Health System
Website : http://www.vcuhealth.org
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