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Job Details

Product Marketing Manager

Company name
International Business Machines Corp. (IBM Corporation)

Austin, TX, United States

Employment Type

Manager, Marketing, Product Management, Pr

Posted on
Jan 04,2019

Valid Through
Apr 19,2019

Apply for this job


Job Description

Startups are exciting. That’s why we’ve never stopped being one. For over a century, IBM has been a company of inventors and innovators. If you like the idea of working on a legendary brand – the one that invented the personal computer, the disk drive, the mainframe, and helped put a man on the moon—then come build with us.

IBM Hybrid Cloud team is looking for an experienced product marketer to help us take our offerings to the next level. In a space that is very competitive and ever-changing, we are looking for a candidate with strong business insight, critical thinking, cross-organizational collaboration, and resiliency to change.

As a Product Marketing Manager, you will be a leader on the team responsible for telling the story of the IBM Cloud Platform to the world. You will be charged with crafting the strategy around the messaging and marketing for new launches.

You will work closely with Sales, Offering Management, and regional marketing teams - to design and implement a 360-degree marketing plan focused on our cloud platform infrastructure services that include compute, cognitive, storage, networking, and security products delivered in public cloud, private cloud, and on-premises deployment models.

Key responsibilities include:

• Develop a marketing plan to support the business objectives and product roadmaps.• Collaborate with product management, sales, analyst relations and other internal/external stakeholders to shape messaging.• Shape the messaging, positioning, value propositions and differentiation for IBM Cloud platform offerings – as communicated through marketing, sales and business partner channels.• Integrate IBM Cloud infrastructure offerings into cohort-focused marketing campaigns.• Provide guidance to extended marketing functions and regional marketing leaders to raise awareness, deepen thought leadership, and most importantly, drive pipeline-generating activities in selected markets.• Communicate frequently and effectively to ensure consistency of message and optimal use of resources.• Produce content to target clients at every stage of the buyer journey – before and after the purchasing process. • Lead the marketing work streams in support of key announcements and product / solution launches. • Lead on strategy, messaging and content for customer-facing engagements such as industry events, customer roundtables, and digital interactions.• Monitor and manage funding for marketing investments, keeping within budget.• Guide enablement to support customer-facing teams (sales, services, business partners) to sell, cross-sell/up-sell, retain & renew revenue from customers and prospects.

As a product marketer, you will lead virtual teams across product management, business partners and face to face sales to develop business strategies and evangelize differentiated messaging and positioning for IBM Cloud technologies—driving a growth engine enabling artificial intelligence and “multi-cloud” deployments. You will be embedded in a Diamond Team structure with campaign management, demand generation and digital strategists to help you drive your go to market strategy.

Product marketers:

Are the Voice of the Customer, advocating a point of view that serves their needs and differentiates our offerings (with OM).

Quantify and segment the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition

Understand the personas (buyer, influencer) of a buying cohort.

Articulate IBM’s point-of-view, marrying the unmet needs of the target segment with a differentiated solution, and describe how solution attributes deliver desired outcomes.

Source the prioritized stories and use cases and communicate them effectively to the business, identifying the best routes-to-market serve those needs.

Message the value of IBM’s offerings for customers & partners– where ever they are – on a journey of business and IT transformation.

The market catalyst for a diamond team, providing guiding views on key problems, competitors, and differentiators grounded in data.

Respected by cross-functional peers for their ability to find opportunities, distinctive competencies, and positioning.

Compelling storytellers who bias analysts and customers towards IBM’s offerings.

The launch lynchpin that galvanizes internal support across all channels and drives demand to our doorstep.

Active in client conversations whether at events or in the field and online


Familiarity and experience with the cloud industry and software offerings

Experience with the modern Cloud partner ecosystem (e.g., next-generation ISVs, MSPs, SIs) alongside a deep understanding of partner programs, sales enablement, and partner/ field readiness.

Proven track record in marketing and understanding your audience

Can serve as a uniting force that creates alignment across disparate teams; skilled at conflict resolution and making sure all voices are heard.

Strong collaborative skills - developing messaging and positioning and marketing assets that incorporates multiple points of view from different parts of the business but comes across in one coherent voice.

Multi-faceted communicator - connects with a variety of audiences across written, verbal, and presentations.

Solid understanding of cloud computing technologies, business drivers, and emerging trends.

Ability to influence at all levels of the company.

Strong business insight and analytical mindset, with a systemic approach to solving problems.

Results driven and adaptable; thrives in a fast paced ambiguous environment

Interest in contributing to a diverse and inclusive team.

Bachelor's degree in Marketing or Communications preferred.

Discover what you can do at IBM.

Product Marketing Managers are located in IBM offices in Austin, Texas.

Must have the ability to work in the US without current/future need for IBM Sponsorship.

Do work that matters.

Discover your true potential.

Be yourself.


Required Technical and Professional Expertise

• Minimum 5 years of experience in a product marketing or portfolio marketing role• Bachelor’s Degree in Marketing or related technical field• Familiarity with Cloud Platforms and IBM related offerings• Demonstrated ability to shape and drive strategic marketing plans that span the whole marketing mix from raising awareness through developing pipeline, to driving customer loyalty strategies• Strong facilitation and collaboration skills to unite and orchestrate cross-functional teams• Proven ability to think “outside-in” with deep understanding of buyer personas. Represent buyers’ wants and needs to internal stakeholders, ensuring that the voice of IBM Cloud resonates with target buyers through all marketing activities• Extremely strong communication skills – verbal and written - and the ability to improvise when necessary

Preferred Tech and Prof Experience

Pipeline management, analysis & reporting

Proficiency in Web Analytic Tools (Tableau)

SEO, Search Engine enhancement techniques

Sales Force and or Marketing Automation Tools (Marketo, HubSpot, etc.)

Twitter, Hangouts, Blogs development, and deployment

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Company info

International Business Machines Corp. (IBM Corporation)
Website :

Company Profile
International Business Machines Corporation provides information technology (IT) products and services worldwide. The company’s Global Technology Services segment provides IT infrastructure and business process services, including outsourcing, process, integrated technology, cloud, and technology support. Its Global Business Services segment offers consulting solutions for strategy and transformation, application innovation, enterprise applications, and smarter analytics; and application management, maintenance, and support services. International Business Machines Corporation’s Software segment offers middleware and operating systems software, such as WebSphere software to integrate and manage business processes; and information management software for database and enterprise content management, information integration, data governance, data warehousing and analytics, business analytics and intelligence, and predictive analytics. This segment also provides Tivoli software for cloud and datacenter management, enterprise endpoint and mobile device management, asset and facilities management, storage management, and security systems; Rational software that supports software development; and Mobile Software for platform and application development, mobile security, and mobile device management. The company’s Systems and Technology segment provides computing power and storage solutions; and semiconductor technology, products, and packaging solutions. Its Global Financing segment provides lease and loan financing to end users; commercial financing to dealers and remarketers of IT products; and remanufacturing and remarketing services for equipment. The company was formerly known as Computing-Tabulating-Recording Co. and changed its name to International Business Machines Corporation in 1924. International Business Machines Corporation was founded in 1910 and is headquartered in Armonk, New York.

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