The Creative Group
Ref ID: 01020-9501071132Classification: Mktg/Comm SpecialistCompensation: $52,000.00 to $57,000.00 per yearSeeking a hands-on individual with an entrepreneurial forward-thinking mind that has an expert grasp on design, content creation, social media, digital marketing and strategy. The Digital Media Specialist will be responsible for conveying the brand message on all digital platforms. This person will report to the Sr. VP of Sales Marketing. RESPONSIBILITIES: Develop strategic digital marketing solutions Knowledgeable and proficient in web and graphic design Create digital marketing tactics in line with established SD branding guidelines Must have knowledge of best practices in analytics, SEO and paid digital advertising media to properly implement all digital programs and measure their success. Work closely with various department heads and cross functional groups to create digital and social media campaigns Advanced knowledge of web analytics including Google Analytics, Google Adwords, Digital Communication Channels and major email marketing platforms Ability to manage medical social media presence across all platforms including VuMedi, DocMatter, LinkedIn and YouTube, Facebook, Instagram, as well as all other platforms identified by management Maintain a detailed calendar for the planning and management of all social and digital brand content Stay up to date and on the cutting edge of industry trends, emerging platforms and best practices Passion for social media, content creation and creating unique digital consumer experiences Manage multiple projects and lead website upgrade and ongoing maintenance Track growth and maintain analytics reports to provide up to date information to upper management Work within the regulatory requirements of the Company and the medical device industry
The Creative Group
Website : http://www.creativegroup.com
The Creative Group, a division of specialized staffing leader Robert Half International Inc., focuses on placing freelance professionals in the creative, advertising, marketing, web and public relations fields. As companies develop short- and long-term strategies for building visibility in an increasingly competitive marketplace, they require immediate access to specialized freelancers. They turn to The Creative Group when supplementing their in-house creative and communications teams with consultants who possess expertise in a range of areas, including Internet design, direct marketing, e-marketing and media relations.