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Job Details

Digital Marketing Manager

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Harrisburg, PA

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Eatons Electrical Sector is seeking a Digital Marketing Manager. The Digital Marketing Manager will be based at our Moon Township, PA facility.

Position Overview:

Reporting to Sr. Manager Marketing Communications (MarCom), the Digital Marketing Manager (DMM) is a modern marketer who knows how to leverage every customer touchpoint to create a content-driven, personalized experience with our brand. He/she is skilled at integrating digital strategies with traditional marketing communications plans. He/she is a subject matter expert at leveraging the full functionality of Eatons web site and digital tools to build awareness, increase demand and generate leads. Working closely with all marketing functions including MarCom managers, product marketing managers, the web team and the marketing automation team, the DMM identifies the most effective application of content and digital marketing principles in support of business goals. The DMM is responsible for project managing the development of the new Eaton website for assigned operating divisions and continuing to enhance the customer digital experience to make it easier to do business with Eaton. The DMM is also responsible for working with the MarCom managers to develop measurable, digital marketing campaigns, including managing the analytics and making continuous improvement recommendations.

Essential Responsibilities:

Lead the initiative to update the Eaton web site for assigned operating divisions, at times in the capacity of providing consultative advice and at other times, executing upon the plan; this incudes content creation, SEO keywords, metadata, attributes, tagging, images and page creation in Adobe Experience Manager (AEM)

Create and monitor analytics dashboards for both the website and digital campaigns to assess market opportunity and customer experience impact; make sound recommendations from the data and rapidly adjust the approach when warranted; proactively recommend new digital tactics and projects based on data results and industry trends

Actively participate in MarCom meetings to understand commercial objectives and the traditional marketing plans; create the framework for digital campaigns to support those plans, including drip marketing, lead nurturing and account based marketing campaigns that generate commercial results aligned with the business strategy; provide guidance on developing personas, the buyers journey and lead scoring

Serve as the subject matter expert for all digital tools, including web, email, social media, mobile, interactive tools, paid search (SEM), keyword search (SEO), analytics, video, CRM, display advertising, pay per click (PPC), retargeting, webinars, video, etc.

Participate on governance councils to set the direction for company-wide digital strategies, processes and programs

Ensure that all communications and digital tools adhere to Eatons brand standards


Basic Qualifications:

Bachelors degree from an accredited institution is required

Minimum 8 years experience in digital marketing, marketing communications and/or content marketing

Must be legally authorized to work in the United States without company sponsorship

No relocation is being offered for this role. All candidates must currently reside within a 50 mile radius of the Moon Township, PA location 

Preferred Qualifications:

Bachelor Degree in marketing, journalism, English, communications, engineering, business, IT or related fields

Electrical product knowledge a plus

Position Criteria:

Experience with the following:

Digital tools listed under essential responsibilities

Website development platform; Adobe Experience Manager (AEM) preferred

Lead nurturing and account based marketing

Content marketing

E marketing automation platform, Eloqua preferred

HTML, CSS, JavaScript

Superior written/verbal communication skills

Strong organizational skills and attention to detail


Ability to multitask

Ability to build rapport and work successfully in a matrix environment

We make what matters work. Everywhere you lookfrom the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every dayyoull find one thing in common. It all relies on power. Thats why Eaton is dedicated to improving peoples lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters.

We are confident we can deliver on this promise because of the attributes that our employees embody. Were ethical, passionate, accountable, efficient, transparent and were committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.

Job: Marketing

Region: North America  US/Puerto Rico

Organization: MKTG Marketing Function

Job Level: Individual Contributor

Schedule: Full-time

Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No

Does this position offer relocation?: No

Travel: Yes, 10 % of the Time

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Company Profile
Eaton is a power management company with 2015 sales of $20.9 billion. Eaton provides energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton has approximately 97,000 employees and sells products to customers in more than 175 countries. Because of the pivotal role we play, Eaton is committed to creating and maintaining powerful customer relationships built on a foundation of excellence. From the products we manufacture to our dedicated customer service and support, we know what’s important to you.

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