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Job Details

Director of Marketing amp Communications

Company name
Gordon-Conwell Theological Seminary

Location
South Hamilton, MA

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Profile

Position Summary:

The Director of Marketing & Communications is responsible for developing and implementing effective marketing, communication and public relation strategies to increase awareness and understanding of the seminary’s vision, mission, differentiating strengths and educational programs among regional, national and international audiences. Responsibilities include, but are not limited to, the creation of publication and marketing materials in conjunction with the Admissions office(s) and Office of Advancement; development of digital content and advertising strategies and oversight of content management systems and maintenance of the website; dissemination of seminary news through multiple channels, including local, regional and national print and broadcast news outlets and Contact magazine. The Director of Marketing & Communications will collaborate and coordinate marketing and public relations activities with designated personnel for every campus/program institution-wide.

Key Responsibilities:



  • Strategic Planning–Institutional Marketing: Creates and executes a strategic plan for a comprehensive marketing and communications and program consistent with the overall needs of the seminary’s multiple campuses, programs and centers. Directs the development of advertising for all campuses/programs, and oversees market research needed to create targeted and effective ads and ad campaigns. Plan includes a robust digital advertising and social media strategy covering all platforms beneficial to seminary marketing. (35%)


  • Department Leadership: Oversees workflow planning, development and prioritization for all collateral, digital content strategy and advertising (including writing, design and publication of all marketing brochures, viewbooks, annual reports, letters, and other materials to support enrollment efforts. Partners with admissions to develop digital funnel-building efforts. Leads ongoing web development and enhancement, and working with campus and program marketing coordinators, ensures propagation of the website for all campuses and programs. Manages the daily functions of the Marketing & Communications (MARCOM) department, including budget planning and management, staff assignments and routine internal seminary requests. Provides leadership and guidance of publications and creative services including brand management. (35%)


  • Manages Editorial and Direct Communications: Writes a wide variety of pieces, including, but not limited to, letters, marketing collateral, web, blog and email copy. Must have ability to research and interview for original projects, as well as craft text from material provided by institutional offices. Provides writing and editing support to the president and other leadership personnel on significant sensitive communications with the seminary’s constituencies. Ensures that all materials developed by the Marketing & Communications office are reviewed, edited and proofread materials to comply with brand and style standards. Maintain and update the seminary’s editorial policy and encourage its adherence. (20%)


  • Directs Media & Public Relations: In collaboration with the vice president for enrollment management and marketing, manages media relations for all campuses, serves as a spokesperson for the seminary, and works with senior leadership and faculty in relationship to the media. Provides communications leadership for community relations, serves as a seminary liaison with the community and creates any needed external communications to represent the seminary to local communities. Provides communications counsel and guidance for crisis communications and is the primary point person for media in crisis situations in coordination with the president and vice president of enrollment management & marketing. Writes any needed external communications vehicles related to situation. Partners with each campus to address specific public relations needs. (10%)


  • Performs other duties at the request or direction of the vice president of enrollment management & marketing.




Education and Experience:

· Should possess the minimum of a bachelor’s degree in communications, marketing, advertising or a related field.

· Senior level experience of at least three to five years in leading the MARCOM function in a not-for-profit organization is preferred.

· Knowledge of evangelical organizations and theological education is a requisite.

· A strong working knowledge of marketing, digital content strategy, creation, writing articles and press releases and must demonstrate strong writing, editing and verbal skills.

· Should demonstrate strong interpersonal and effective team-building skills.

· Should possess an in-depth understanding of, and proficiency in, media relations, advertising, web development, Microsoft Office and WordPress.

· Must have the ability to participate as a self-starting team player and be able to juggle multiple priorities.

· Skills in search engine optimization of content (SEO) and/or web analytics desired.

Company info

Gordon-Conwell Theological Seminary

Company Profile

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