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Job Details

Senior Analyst of Content amp SEO

Company name
Spirit Airlines, Inc.

Miami, FL

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The role of the Senior Analyst, Content & SEO, is to support growth marketing initiatives by creating effective messaging and content across the buyer’s journey while driving new traffic via search engine optimization (SEO). Measuring and reporting on the effectiveness of content messaging and delivery by partnering with the A/B testing team and brand team to create communication that converts the highest engagement activity across channels.

Key Responsibilities:

Create messaging emails, ad copy, landing pages, TA newsletters, web copy, kiosk and original content assets to support business goals.

Monitor and update website messaging and assets to ensure they support current campaigns and strategic priorities.

Implement effective merchandising messages to promote sales of flights and ancillary products.

Perform granular analysis of search demand in the airline industry.

Measure our SEO performance by driving engagement, building topical authority, and attaining higher organic rankings.

Document, test, launch, and measure new SEO initiatives.

Perform technical audits and prioritize opportunities for improvements.

Monitor and drive positive online reputation through effective SEO strategies.

Drive persona and investment opportunities as it relates to personalization investment in SEO traffic improvements.

Required skills/experience:

Bachelor’s degree or higher in Marketing, Public Relations, Communications or Management Information Systems.

3-5 Years of experience with content management and SEO related experience.

Must be able to work in dynamic ecommerce environment and be able to work with a content management system (CMS).

Google Analytics Certification required/ Google Ad Words Certification preferred.

Experience with creating compelling messages for different target personas/markets.

Attention to detail and excellent written and verbal communication skills.

Ability to work both independently and in a team-oriented, collaborative environment.

Ability to remain flexible to changing business needs and react to those needs in a professional positive manner.

*Please be advised that you will be asked to complete a required assessment to be considered for this position. This assessment will be emailed to you after you apply. Please be sure to check your Spam folder and/or junk mail if you do not receive it *

We offer a competitive salary and comprehensive benefits to our team members including medical, dental, STD, LTD, life insurance, 401(k), paid time off, travel benefits and much more. We strive to maintain a professional, yet friendly environment and promote professional and career development for our team members.

Spirit Airlines is an Equal Employment Opportunity employer. All aspects of employment are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or any other category protected by federal, state, or local law.

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Company info

Spirit Airlines, Inc.
Website :

Company Profile
Spirit Airlines (NASDAQ: SAVE) is the ultra-low cost airline of the Americas and Home of the Bare Fare. Spirit’s fares are unbundled; they simply reflect the cost of taking customers to their destination without any extras. Every customer gets Frill Control: the ability to choose what perks and options they’d like to add to the Bare Fare, independent of the choices of other passengers. Structuring fares this way allows every passenger a chance to fly for less than any other airline. Spirit’s Fit Fleet is one of the youngest flying and is one of the most fuel-efficient in the industry. This innovative approach grows the traveling market and stimulates new economic activity while creating new jobs. Spirit currently operates more than 250 daily flights to over 50 destinations within the U.S., Latin America, Caribbean and Canada. For more information, head to

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