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Marketing Campaign Manager

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Marketing Campaign Manager','COR001099','!*!Leica Biosystems is a global leader in workflow solutions and automation. As the only company to own the workflow from biopsy to diagnosis, we are uniquely positioned to break down the barriers between each of these steps.  Our mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. The company is represented in over 100 countries. It has manufacturing facilities in 9 countries, sales and service organizations in 19 countries, and an international network of dealers. The company is headquartered in Nussloch, Germany. Visit LeicaBiosystems.com  for more information.


Leica Biosystems Imaging, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
 
All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check. 

Be sure to follow Leica Biosystems on LinkedIn!','!*!Leica Biosystems is a global leader in workflow solutions and automation. As the only company to own the workflow from biopsy to diagnosis, we are uniquely positioned to break down the barriers between each of these steps.  Our mission of “Advancing Cancer Diagnostics, Improving Lives” is at the heart of our corporate culture. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. The company is represented in over 100 countries. It has manufacturing facilities in 9 countries, sales and service organizations in 19 countries, and an international network of dealers. The company is headquartered in Nussloch, Germany. Visit LeicaBiosystems.com  for more information.


Leica Biosystems Imaging, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
 
All employment offers are contingent upon successful completion of our pre-employment drug screening and background/criminal check. 

Be sure to follow Leica Biosystems on LinkedIn!','!*!Leica Biosystems is looking for a Marketing Campaign Manager who is creative, collaborative and has a passion for digital marketing. You will be responsible for the creation and execution of the end-to-end campaign strategy and activities that support our business objectives.
 
This role will specialize in developing integrated marketing campaigns and programs across all relevant channels, including digital, social, paid media and events. Responsibilities

Champion and support marketing campaigns across all three product lines: Core Histology, Advanced Staining and Digital Pathology
Collaborate with business stakeholders to translate business goals and objectives into actionable integrated campaign strategies and personas-specific content marketing strategies that deliver engagement, leads, pipeline and revenue
Support North America selling unit and Global Marketing to create and execute integrated marketing campaigns by employing a mix of creative tactics, including multi-channel digital programs, content marketing, search engine optimization, account-based marketing, social media, events, advertising and direct mail
Produce effective web content and marketing campaign assets
Accountable for content marketing initiatives, including case studies, webinars, videos and advertisements
Ensure that the organizations brand and identity is adhered to in campaigns and in all communication channels
Plan and carry out timely campaign delivery and execution
Track, measure and report on campaign performance against metrics
Identify and analyze gaps and actions plans to course-correct throughout a campaign to optimize the programs performance','!*!
3 years in digital marketing and campaign management experience
Bachelor's degree in marketing, business, communications or a related field of study or commensurate combination of education and experience
B2B and Life Science/ Medical Device experience preferred
Demonstrated excellence in creating and executing strategies that drive demand through digital channels
Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, search, email, advertising, events and content creation
Outstanding B2B writing and PowerPoint skills
Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns
Experience with CRM and Marketing Automation systems
Adept with SEO, SEM, Google Analytics and paid advertising techniques
Project management skills and ability to manage the priorities of multiple stakeholders
Superior communication skills with the ability to work across all levels in an organization
Ability to collaborate and thrive in a fast-paced, changing environment','!*!Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 62,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $16.9B in revenue last year. We are ranked #133 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,300% over 20 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
','!*!Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries, including life sciences, medical diagnostics, dental, environmental and applied solutions. Our globally diverse team of 62,000 associates is united by a common culture and operating system, the Danaher Business System, which serves as our competitive advantage. We generated $16.9B in revenue last year. We are ranked #133 on the Fortune 500 and our stock has outperformed the S&P 500 by more than 1,300% over 20 years.

At Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.
','Leica Biosystems','Marketing','North America-North America-United States-IL-Buffalo Grove','','Full-time','Marketing Campaign Manager

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