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Marketing Program Manager Insurance

Costa Mesa, CA

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Teamwork. Integrity. Dedication.
Together, we make a difference.
If you are a career-minded, service-driven professional looking to join a fast paced organization then you have come to the right place. AAA is a member service organization affiliated with the national AAA network. With offices across the U.S., we're united by common mission and common values of excellent member service. With more than 13,000 employees in 21 states, we provide legendary service to 15 million loyal members. With a constantly growing membership, we are always welcoming dedicated professionals looking to challenge themselves and build a career within our dynamic organization. You will find that being part of a very successful team is extremely rewarding.
Under guidance from the Marketing Manager, the Marketing Program Manager, Insurance will develop, implement and manage Property & Casualty Insurance marketing plans (auto and home) for multiple markets.
Responsibilities include:
Lead Advertising Agencies to optimize marketing initiatives in order to meet goals and maintain optimum results at an efficient cost.
Direct Agencies on creative development for multi-media marketing campaigns.
Monitor and analyze lead generation results for all campaigns on a semi-weekly basis. Responsible for achieving lead generation and cost per lead goals in assigned markets by distribution channel.
Manage budgets for Direct and Field marketing plans, including vendor billing.
Ensure all insurance marketing material meet legal compliance.
Monitor and review industry research and partner with product management and research teams to recommend marketing initiative based on findings.
Evaluates, develops and oversees plans to enhance distribution strategies to achieve program objectives. Reports findings and recommendations to senior management.
May manage Associate Marketing Manager for the program to meet objectives.
Directs the development, planning and implementation of program and process development for enhancements to program that result in greater policyholder acquisition and/or retention.
Responsible for developing innovative and creative solutions that meet existing market needs, increase the value of current programs and/or product features and benefits. Collaborate with internal sales and database partners to ensure goals and objectives are achieved.
Must be detailed oriented and possess direct response experience.
Bachelor’s degree in Marketing, Communications or Business is preferred.
10+ years’ experience in managing integrated marketing plans and budgets is preferred. Requires strong knowledge of broad-based and direct marketing experience in managing and support of large-scale marketing/promotional efforts.
Must possess excellent communication, interpersonal, project management and leadership skills.
Must have demonstrated ability to think creatively, utilize marketing analytics and research to effectively identify target markets, and incorporate segmentation and competitive analysis into innovative marketing programs.
Experience managing vendor and agency relationships required.
Must have the ability to manage a heavy workload and make decisions daily on managing competing priorities.
Attention to detail is mandatory.
Requires proficiency in Microsoft Office, Adobe and Internet applications.
Successful completion of Auto Club pre-employment assessments, background and drug screenings.
Our comprehensive and employee centric training facility located in Costa Mesa provides training programs to help employees acquire various skills necessary to do their jobs and to support career development.
Health Coverage for Medical, Dental, Vision
Paid time off including Vacation, Illness and Holidays
Life Insurance
Disability Coverage
401k Savings Plan
Employee Discounts
Career opportunities across multiple business lines and states
“Creating members for life by exceeding our members' expectations through valuable products and legendary service.”
AAA is an Equal Opportunity Employer.

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