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vans public relations intern

Company name
VF Corporation World Headquarters

Costa Mesa, CA

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Job Description

Vans: Be a Part of the Original

It was never about waving the brand like a flag, it was always about the people Paul Van Doren

Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.

At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.

Vans is a subsidiary of VF, the worlds largest apparel and footwear company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide. As we continue to expand, we take great measures in developing and growing our people.

Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individuals pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.

By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.

Vans Public Relations Intern: Become the Newest Member of the Vans Family

The Vans Public Relations Intern assists the department with Public Relations efforts both within the company and to the public. The Intern will assist the PR department with editorial coverage, product placement in film and television, developing public relations materials (news releases, media alerts, product info sheets) for both Vans products and Vans special events. The PR Intern will assist with delivery of products to celebrities, musicians and athletes. Additionally, the PR Intern will maintain an inventory of samples that will be utilized for key product initiatives. Finally, the PR Intern plays an integral role in maintaining Vans intranet that communicates Vans Marketing Department activities to the rest of the company.

How You Will Make a Difference:

Editorial Coverage - Assist with selecting proper products for coverage in print, online and television editorial pieces.

Product Placement - Assist with delivery of product to Hollywood productions for television and film.

Celebrity & Media Seeding - Assist with delivery of product to celebrities, musicians and athletes.

Event and Product Publicity - Depending on experience, intern will assist with development of media materials and pitching to media.

Vans Company Intranet - Maintain Vans PR site which catalogs Vans media coverage and makes it available within the company for viewing. Make updates to internal Company intranet informing Company of department happenings.

Sample Management - Manage media samples within Vans office for easy distribution to media and entertainment outlets.

Skills for Success:

Interpersonal and communication skills

Must be capable of working within a team environment

Strong organizational skills

Computer proficiency in Word, Excel, PowerPoint and e-mail programs needed with experience in graphics design programs a plus. Knowledge of Photoshop and Social Media is a plus.


Years of Related Professional Experience: 0-1 yr.

Must have at least one prior internship on resume

Currently enrolled in an accredited education institution with a major in Public Relations, Mass Communications, Journalism or English.

Participation in Sports Information Department, College Public Affairs, PRSSA or school newspaper and events is a plus.

Interest in action sports, street fashion, art and music desired.

Special Requirements:

Ability to lift/move product between 1-25 pounds daily.

Ability to coordinate personal transportation to events and store locations for media requests.

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VF Corporation World Headquarters

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