Media Planning and Buying Coordinator
Job ID: 253433
Media Planning and Buying Coordinator
Additional Job Information
Project Coordinator, Marketing and Communications
MOSTL 101 Clayton-Hanley Bldg
Additional Job Details:
Ascension is a faith-based healthcare organization dedicated to transformation through innovation across the continuum of care. As the largest non-profit health system in the U.S. and the worldâ€™s largest Catholic health system, Ascension is committed to delivering compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable. In FY2017, Ascension provided more than $1.8 billion in care of persons living in poverty and other community benefit programs. Ascension includes approximately 165,000 associates and 34,000 aligned providers. Ascensionâ€™s Healthcare Division operates more than 2,600 sites of care â€“ including 153 hospitals and more than 50 senior living facilities â€“ in 22 states and the District of Columbia, while its Solutions Division provides a variety of services and solutions including physician practice management, venture capital investing, investment management, biomedical engineering, facilities management, clinical care management, information services, risk management, and contracting through Ascensionâ€™s own group purchasing organization.
The Coordinator, Media Planning and Buying, will work collaboratively with the Media team and account strategy to develop media strategy, implement plans, and track and analyze response of media plans/buys. Understand target audiences and marketing needs, identify media tactics that will deliver measurable results, and assist in development of media plans. Form relationships with media outlets, gain knowledge and understanding of specific offerings. Maintain understanding of opportunities in specific markets and overall media environment. Create and maintain flowcharts information. Collaborate with Billing Team to address discrepancies as necessary to ensure timely payment of media vendors.
Assists in the development and implementation of communication, marketing and/or project plans. Prepares reports for leadership regarding the status of projects.
Assist in research for media planning including industry articles, syndicated data, digital analytics.
Negotiate and purchase media across markets for all paid media initiatives â€“ including, TV, radio, print, OOH, digital.
Supports delivery of project results within constraints of budget and resources.
Manage media plans including, but not limited to, issuing orders, digital trafficking, makegoods/credits and discrepancies.
Serves as a liaison with other markets and broader human resource functions.
Coordinates project planning and delivery, including but not limited to project resources, data, funds, activities, staff, and schedules to ensure effective and timely completion of projects within budget boundaries.
Monitor media trends and competitive activity across markets, assisting in building market reports to share with local teams
Coordinates projects and programs as assigned to include processing requisitions, developing spread sheets and presentations, managing distributions, generating reports, coordinating events, coordinating sponsorships and coordinating social media responses in alignment with digital communications leadership.
Implements tactics that align local market voice to System â€œkey messagesâ€.
Ensures that communication and marketing outputs are consistent, accurate and appropriate.
Supports Marketing and Communications Shared Services leadership and staff to implement internal and external resources locally and nationally.
Generates metrics and measurements which are used to enable continuous improvement and ensure effective use of resources.
High School or Equivalent required.
Associate's degree preferred.
One year of experience in marketing and/or communications in a speciality area such as branding and marketing, internal communications, public & media relations and/or digital communications required.
It is desirable that the successful candidate will have a degree in marketing and/or communications and work experience in managing media buying and planning.
Agency experience across multiple media channels is favorable, but not required.
Understanding of computer systems and project management practices preferred.
Equal Employment Opportunity
Ascension Health is an EEO/AA employer: M/F/Disabled/Vet. For further information regarding your EEO rights, click on the following link to the â€œEEO is the Lawâ€ poster:
Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.
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E -Verify (link to E-verify site)
Website : http://www.ascension.org
Ascension Health is transforming healthcare by providing the highest quality care to all, with special attention to the poor and vulnerable. Ascension Health, which provided $1.3 billion in care of persons who are poor and community benefit last year, is the nation's largest Catholic and nonprofit health system. Our mission-focused Health Ministries employ more than 150,000 associates serving in more than 1,500 locations in 23 states and the District of Columbia. Our Strategic Direction incorporates an outward promise to those we serve to deliver Healthcare That Works, Healthcare That Is Safe, and Healthcare That Leaves No One Behind, for Life, by the year 2020. We continue to build on the remarkable progress we have made as a healing ministry and share a sacred obligation on behalf of those we serve.Our actions are guided by the Mission, Vision, and Values on which our ministry is built. Through the conviction of our local and national leaders, our strategic direction guides us to provide: