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Marketing and Public Relations Manager

Baltimore, MD

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Marketing and Public Relations Manager

Marketing & Recruitment
Work as a member of the COE Dean's office team to develop and implement anannual marketing strategy based on the college marketing goals for awareness,development, and recruitment. Coordinate cross department recruitment and marketing strategies. With a budget housed in University Marketing and Communications, leverageadvertising or media buys that promote the college's events, programs orinitiatives. Provide college event and outreach strategyand support, helping to plan, market, and execute, as well as attend events asneeded. Provide event strategy - audience identification, agenda development,space selection, etc.
Draft and update anannual communications plan for COE. Write talking points and prepare briefings and presentations for the deans insupport of speaking engagements and other meetings. Write communications to internal audiences and TU stakeholders, includingcollege leadership, college faculty, students, and staff. Proactively pitch to and field inquiries from the Office of the Provost communicationsstaff and/or University Marketing and Communications staff TU news stories orpoints of pride. Actively seek out new opportunities for media coverage that expands and deepensCOE's reputation. Maintain and build positive relationships with members of the press. Develop PR plans for highlighted events. Align and elevate pertinent collegecommunications and marketing for external, prospective, and largeruniversity-wide (all faculty, all staff, all students) audiences to theUniversity Marketing and Communications team. Work directly with University Advancement andUniversity Marketing and Communications teams to align messages and delivery asit pertains to TU donors, parents, and alumni or key external audiences. Write press releases and, in collaboration with University Marketing andCommunications, coordinate communication with members of the press.
Creative Services
Coordinate copywriting and ad creation with the departments and centers. Utilize University Marketing and Communications' Creative Services design templatesfor external and internal audiences. Work with Art Services for graphic design ofcollege-level events, publications, or creative executions for internal/collegeaudiences.
Social Media
Provide strategic guidance and support to Dean regardingsocial media, including advising on content for personal channels. Align strategy with University Marketing andCommunications' best practices and the university's social media guidelines. Develop, implement, and promote a social media strategy for COE. Provide strategic guidance and support to departmentsand programs regarding social media.
Web and Digital Strategy
Serve as the lead webpublisher (content owner) and approver of web and digital content for the COE, supported by best practices and guidelines from the UniversityMarketing and Communication's Digital Strategy team.
May have to work evenings and weekends.
Bachelor's Degree in marketing/communications or related field. Two years of experience. Currentknowledge in integrated communication, creating campaigns, and managingmarketing and public relations in a diverse and multidisciplinary environment.Excellent communication skills. Experience in strategic planning, budgeting,team work, meeting deadlines, implementing plans. Exceptional organizational,analytical, critical thinking and time management skills, and strong attentionto detail. Ability to multi-task, prioritize and balance varyingvolumes of work assignments and adapt to the changing needs of the office.
Experience implementing marketing and/or public relationscampaigns for higher education. Direct work experience using social mediachannels, especially Twitter, Facebook and Instagram. Demonstrated creativeexperience building social media audiences. Experience using web tools andsoftware for analyzing and improving social and new media. Experience with graphic design software.
A criminal background investigation is required for the hired candidate and the results may impact employment.

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