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Director Brand Communications - Loyalty

Company name
Hilton Worldwide

Mc Lean, VA

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Director, Brand Communications - Loyalty','COR0105G','7930 Jones Branch Drive','','McLean','22102','!*!The Director of Brand Communications - Loyalty will be a key leader within the Brand Communications organization, overseeing Team Members and agencies in order to communicate the benefits of Hilton Honors to grow market share and reach, as well as to deliver engaging content and purposeful storytelling around Hilton Honors that drives consumer interest in the program.

What will I be doing?

The Director of Brand Communications – Loyalty will partner closely with the Loyalty and Partner Program team and Marketing team in order to align Brand Communications with business needs and marketing priorities. The Director will also partner with Corporate Affairs colleagues and proactively manage program issues.

Other key priorities are listed below:

Responsible for setting and implementing the Brand Communications strategy for the Hilton Honors brand

Work closely with clients (which will include Loyalty and Partnership Program Team Members, Brand Executives and Marketing and Sales leadership) to define local and global communications strategies for Hilton Honors in order to drive growth and elevate the Hilton enterprise brand

Connecting the dots internally will be critical to the success of this role

Partner with Marketing, and work to keep leadership up to date on large-scale initiatives while also being able to dive into the details as necessary

Manage the team responsible for providing strategic direction and oversight for all brand communications related to Hilton Honors

Identify and nurture relationships with loyalty influencers and targeted media to build a deeper affinity with the Hilton Honors program

Provide insights to develop Hilton Honors benefits that have news value

Develop compelling and purposeful content to bring the Hilton Honors program to life through earned and owned channels

Oversee and direct PR agency support for Hilton Honors

Collaborate effectively with Hilton partners ','!*!What are we looking for?

To fulfill this role successfully, you must possess the following minimum qualifications and experience:

BA/BS Bachelor’s Degree

A minimum of ten (10) years of professional experience

A minimum of five (5) years of Public Relations or Journalism experience

A minimum of four (4) years of managerial experience

Public Relations or Journalism experience

Social and digital media experience

Strong writing skills

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

MA/MS Master’s Degree

A minimum of six (6) years of experience at the Director level

Experience managing a global online communication program for a consumer brand

Experience working in Hospitality, Loyalty and Travel Marketing

Event Marketing and/or Entertainment Communications experience

Experience developing content for online communications campaigns

Online crisis management experience

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all! ','Full-time','Hilton Corporate','Hilton Corporate','Day Job','Director','','','','','Communications and Public Relations','Director, Brand Communications - Loyalty

Company info

Hilton Worldwide
Website :

Company Profile

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