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Job Details

Mediabrands Society Specialist Paid Social

Company name
IPG Mediabrands

Location
Birmingham, MI

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Position Summary We are looking for you - dynamic, best-in-class talent - to join the Reprise\u00a0team as a Specialist, Paid Social.\u00a0As a Specialist, Paid Social\u00a0you will assist in the day-to-day stewarding of both account and media activity on assigned campaigns for our top clients, and help take\u00a0social media planning\u00a0to the next level. This opportunity will provide a platform to partner with the world\u2019s leading consumer brands. Essential Functions Work closely with Account\/Media team on the development, implementation and optimization of campaigns to successfully execute the defined strategy and achieve business results Serve as resource in terms of gathering and distributing research around the industry or our clients Develop a strong working relationship with the media sales community, specifically our partners, to become the point person for day to day needs and account maintenance for all active campaigns: Investigate new sites\/media vehicles relevant to clients\u2019 media campaigns Work with sales reps to develop new tactics (placements, creative units) to improve performance of clients\u2019 advertising Use research tools to develop profile of target audiences with view into their social\/online behaviors, media consumption, etc. Ensure agreed upon pacing and delivery of campaigns, prompt delivery of reports to clients and accurate\/useful performance reports Become proficient with 3rd party ad-serving, tracking & analytic systems to be able to accurately input media plan details and launch campaigns Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to clients\u2019 business with Society Reconcile all campaigns to ensure that client receives all planned media and is invoiced\/credited properly Qualifications Education: Bachelor\u2019s Degree required Work Experience: Previous agency experience strongly preferred 1-3 years experience in Paid Social strongly preferred Skills: Demonstrated enthusiasm for interactive media \/ marketing with strong working knowledge of the Internet \u2013 and an active user \/ participant in social media a plus. Proactive ability to multi-task, strong written and oral communication skills, excellent organizational aptitude, attention to detail, and accuracy when working with numbers Strong desire to learn and build knowledge of: social media, native advertising, marketing principles, marketing platforms (e.g., Facebook and Twitter Advertising), interactive media, and direct response strategies and tactics About Us Society is\u00a0a full-service social media agency, comprised of talent from the worlds of digital, strategy, media, creative and analytics\u00a0whose\u00a0driving\u00a0purpose is to find \brand\u00a0purpose\ in an\u00a0increasingly fast-paced,\u00a0always-on, mobile-obsessed digital landscape. Our subject matter experts\u00a0collaborate with Fortune 100 clients to\u00a0execute award-winning social campaigns across digital channels that deliver both meaningful, emotionally-charged consumer experiences and real\u00a0business outcomes.\u00a0societyagency.com

Company info

IPG Mediabrands
Website : https://www.mbww.com

Company Profile
We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media-related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay-for-performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, Orion Holdings, and ID Media. Its roster of specialty service agencies including MAGNA GLOBAL, Ansible, Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.

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