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Job Details

Marketing Associate Digital

Company name
Harpercollins Publishers

Location
Nashville, TN, United States

Employment Type
Full-Time

Industry
Marketing, Pr, Advertising, Publishing

Posted on
Jun 09,2019

Valid Through
Sep 22,2019

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Profile

Overview
Join a big-five publisher and be part of our mission to inspire the world. The Fiction team at HarperCollins Christian Publishing prides itself on strong author relationships, award-winning content, and a cohesive team environment and is currently seeking a Marketing Associate (Digital). The Fiction team at HCCP manages both the Thomas Nelson and Zondervan imprints and is proud to publish such bestselling authors as Patti Callahan, Charles Martin, Colleen Coble, Lauren Denton, Terri Blackstock, and Sean Dietrich, as well as numerous others.
 
The Marketing Associate (Digital) provides digital marketing and other support for the Fiction Marketing team and roster authors.
Responsibilities

In consultation with the title marketers, execute digital marketing activity for the HCCP Fiction team across all channels including support for online advertising activities, promotional emails, and social media outreach to target audiences.
Manage creation of digital marketing assets (online ads, emails, web pages, graphics, video ads, etc.) for internal and external email lists, blogs, affiliates, paid search, and social media marketing.
Working with the broader marketing team, develop and execute strategies to grow existing HCCP Fiction email lists; engage the recipients with meaningful content provided by the marketing team; monitor and track success (e.g. open rates, click-through rates, etc.)
Continue to develop and expand website through basic maintenance, updates, and landing page creation
Monitor reporting on website traffic with Google Analytics along with recommendations for continued improvement to our various marketing goals (email registration, conversion, awareness, etc.) 
Under the direction of the Senior Marketing Associate (Digital), develop and support SEO strategies and tactics
Develop and execute ebook promotional strategy in collaboration with Digital Sales team. Be the point of contact with authors regarding ebook promotions.
Under the direction of the Senior Marketing Associate (Digital), develop and execute multi-title programmatic digital marketing campaigns.
Identify online media outlets, execute media buy, setup target audiences, budgets, and bids. 
Monitor and track progress of digital ad campaigns and make real-time adjustments. 
Measure success, trends, and ROI of marketing initiatives.
Perform other support functions of the HCCP Marketing department as needed, help with mailings, processing invoices, providing support for sales conference and trade shows, etc.

Qualifications
Knowledge/Work Experience: 1-2 years digital marketing experience.
 
Education: Bachelor\u2019s degree in advertising, marketing, communications, digital communications or related discipline preferred.
 
Industry Knowledge: Experience in digital marketing, agency or in-house, preferred. Interest in and basic understanding of commercial fiction and book publishing preferred but not required.
 
Skills:

Experience with email marketing and acquisition
SEO and keyword experience and knowledge
Proven ability to develop and maintain strong professional relationships with colleagues and vendors
Strong organizational, time management skills with attention to detail
Must be able to work independently under tight deadlines
Must possess the skill to set priorities and problem solve
Proficiency with InDesign, Photoshop, and other Adobe Creative Suite applications (preferred)
PPC and SEM experience (preferred)
Experience with website content management systems (Wordpress) (preferred)
Experience monitoring and reporting on campaigns through Google Analytics (preferred)

Additional Skills:

Detail-oriented
Organized
Collaborative
Teachable
Desiring to serve
Exemplifies a passion for great story and helping stories find their readers.

HarperCollins Christian Publishing is an Equal Opportunity Employer.

Company info

Harpercollins Publishers
Website : http://www.harpercollins.co.uk

Company Profile
With a heritage stretching back nearly 200 years, HarperCollins is one of the world’s foremost English-language publishers, offering the best-quality content right across the spectrum, from enduring classics to cutting-edge contemporary fiction; from digital dictionaries to online curricula; and pretty much everything in between.

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