Fred Hutchinson Cancer Research Center
Sr. Dir Communications
Fred Hutchinson Cancer Research Center 63 reviews - Seattle, WA 98109
Cures Start Here. At Fred Hutchinson Cancer Research Center, home to three Nobel laureates, interdisciplinary teams of world-renowned scientists seek new and innovative ways to prevent, diagnose and treat cancer, HIV/AIDS and other life-threatening diseases. Fred Hutch’s pioneering work in bone marrow transplantation led to the development of immunotherapy, which harnesses the power of the immune system to treat cancer. An independent, nonprofit research institute based in Seattle, Fred Hutch houses the nation’s first cancer prevention research program, as well as the clinical coordinating center of the Women’s Health Initiative and the international headquarters of the HIV Vaccine Trials Network. Careers Start Here.
Reporting to the Vice President of Communications & Marketing, the Senior Director of Communications will lead and manage all aspects of Fred Hutch’s strategic external and internal communications efforts. Core to your mission will be building the Center’s national reputation through earned media placements and social media engagement, and positioning Fred Hutch as a leader and expert resource in cancer and related diseases. Key functional areas of responsibility include media relations, executive communications, internal communications, social media strategy and issues management. You will also collaborate with counterparts responsible for marketing, content and web design, as well as colleagues in Philanthropy, Government & Community Relations and Business Development on integrated communications and marketing initiatives.
Elevate visibility of Fred Hutch as preeminent cancer research institution; position organization as national leader in quest to cure cancer.
Develop and lead execution of proactive earned and shared media strategy supporting organizational and brand goals that encompasses traditional and digital media, as well as integrated social media engagement.
In collaboration with VP of Communications & Marketing and heads of Integrated Marketing and Content, develop and implement messaging architecture encompassing Center’s mission and vision to serve as foundation for internal and external communications initiatives and proactive media relations.
Develop and oversee strategic communications campaigns for diverse scientific research, medical and public education ventures; develop and place compelling stories in support of overarching organizational goals and marketing, fundraising, partnership and public policy objectives.
Identify and forge relationships with top-tier media and other influencers; serve as organizational spokesperson.
Oversee media tours and events, as well as preparation of pitches, briefings, news releases, fact sheets, talking points and other supporting content to execute earned media strategy.
Identify challenges and emerging issues faced by the organization; develop and lead comprehensive crisis planning and issues management strategy, including supporting messaging and tools for proactive and reactive issues management.
In collaboration with VP, formulate and drive executive communications strategy to enhance national visibility of senior leadership, including employing new online and offline channels and opportunities for exposure, influence and engagement with key audiences.
Collaborate with HR and senior leadership to formulate strategy and regular cadence of internal communications tactics to keep Fred Hutch employees informed, engaged and focused on achieving organizational mission and goals; facilitate development of internal communications content and tools to support strategy.
Collaborate effectively with Communications & Marketing colleagues; internal stakeholders in Philanthropy, Government & Community Relations and Business Development; and partners at Seattle Cancer Care Alliance and UW Medicine to ensure alignment and integrated communications, marketing and content strategies.
Build, manage and mentor a high-performing team of communicators to meet evolving organizational needs and execute communications strategy.
Set performance metrics and ensure regular tracking, analysis and organizational reporting of earned media exposure.
Manage and track communications budget and expenditures, ensuring effective budget utilization; work with Finance and Senior Business Director on budget planning and forecasting, and business cases for incremental investment.
Select, manage and collaborate with external consultants and vendors; develop and maintain contracts; and monitor progress to ensure deliverables are being met within budget.
Relentlessly scan professional landscape and sources of communications insight for trends and best practices to improve brand engagement and communications ROI.
Bachelor’s degree in communications, public relations, journalism, marketing or related field required; advanced degree preferred.
Minimum of 15 years of experience in communications, media relations, public relations, marketing or related field with increasing levels of responsibility/oversight; healthcare, research and/or non-profit experience preferred.
Demonstrated success with proactive national media placements; established relationships with healthcare/science/business media strongly preferred.
Minimum of 10 years of management experience, with proven success developing teams of communicators, including establishing performance metrics and encouraging best practices, career growth and continuous learning.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:
Persuasive spokesperson and presenter, with excellent verbal and written communication skills; demonstrated ability to create clear and persuasive communications in all forms, traditional and digital, and with varying audiences.
Demonstrated ability to distill complex information (science, research, technology) into compelling messages for general audiences.
Strong track record of success building relationships with top-tier reporters and editors, landing high-impact placements and implementing social media as part of an integrated communications strategy.
Experience setting performance metrics and measuring earned media placements, sentiment and ROI.
Conversant in online and offline marketing principles and earned and social media’s function within mix of paid, earned, shared and owned channels for optimal impact and audience engagement.
Analytically minded approach and good problem-solving skills, coupled with creative orientation.
Excellent judgment and ability to act independently and decisively with urgency in the face of internal and external change and crises.
Comfort level working at all levels of organization and with diverse group of stakeholders and knowledge bases.
Our Commitment to Diversity We are committed to cultivating a workplace in which diverse perspectives and experiences are welcomed and respected. We are proud to be an Equal Opportunity and VEVRAA Employer. We do not discriminate on the basis of race, color, religion, creed, ancestry, national origin, sex, age, disability, marital or veteran status, sexual orientation, gender identity, political ideology, or membership in any other legally protected class. We are an Affirmative Action employer. We encourage individuals with diverse backgrounds to apply and desire priority referrals of protected veterans. If due to a disability you need assistance/and or a reasonable accommodation during the application or recruiting process, please send a request to our Employee Services Center at email@example.com or by calling 206-667-4700.
9 hours ago
Duties / Expectations:
An independent, nonprofit research institute based in Seattle, Fred Hutch houses the nationâ€™s first cancer prevention research program, as well as the clinical---
About Fred Hutchinson Cancer Research Center Arnold Building and Vessel sculpture on the Hutchinson Center campus The Arnold Building and Vessel sculpture sit at the heart of the Hutchinson Center campus. At Fred Hutch, our interdisciplinary teams of world-renowned scientists and humanitarians work together to prevent, diagnose and treat cancer, HIV/AIDS and other diseases. Our researchers, including three Nobel laureates, bring a relentless pursuit of, and passion for, health knowledge and hope to their work and the world. Together, our researchers are discovering new ways to detect cancers earlier, when cure rates are highest; developing effective treatments with fewer side effects; and learning how to prevent cancers from growing in the first place. Our groundbreaking discoveries began in the 1970s with Dr. E. Donnall Thomas’s pioneering work in bone marrow transplantation, which led to him receiving the 1990 Nobel Prize in physiology or medicine. Since then, Hutch researchers have made a number of breakthroughs, including developing immunotherapies that use the immune system to defeat cancer and advancing the understanding of human biology. Admittedly, the eradication of cancer and other life-threatening diseases is an ambitious goal, one that demands tenacity, scientific excellence, collaboration and breakthrough creativity. To accomplish this, Fred Hutch attracts some of the world's greatest minds. Nobel laureate medal Dr. E. Donnall Thomas won the 1990 Nobel Prize for physiology or medicine for pioneering bone marrow transplantation. Our roster of internationally acclaimed scientists includes a MacArthur fellow, seven members of the National Academy of Sciences, five members of the Institute of Medicine, six members of the American Academy of Arts and Sciences, nine members of the American Association for the Advancement of Science and eight current and former Howard Hughes Medical Institute investigators. Fred Hutch understands that disease research means more than searching for new treatments. We are home to the country's largest and oldest cancer prevention program, which has made key contributions to understanding how diet, exercise and other factors reduce the risk of acquiring the disease. To accelerate our progress, we are part of the Fred Hutch / University of Washington Cancer Consortium. This research and clinical collaboration between the Hutch, the University of Washington, Seattle Children’s and Seattle Cancer Care Alliance enables our researchers to leverage each institution’s strengths and develop premier research programs across many types of disease. The Consortium is among 45 National Cancer Institute-designated comprehensive cancer centers nationwide.