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Job Details

Marketing Manager

Harrisburg, PA

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Are you looking for a company that recognizes and rewards hard work? Then come work for the largest International dealership in Pennsylvania.
Five Star International/Idealease, LLC is one of the region's premier Commercial Truck Sales & Leasing Dealerships, proudly serving Pennsylvania since 1974. Our team enjoys a fantastic culture and opportunities for advancement, which are company-wide focused to help you grow both personally and professionally. We're interested in helping you establish and build a long-term career with us because we know that happy employees lead to happier customers.
Five Star is looking for a full-time, creative and innovative Marketing Manager. This role is responsible for developing, implementing and executing strategic marketing plans for the entire organization in order to attract potential customers and retain existing ones. The successful candidate will be an excellent communicator and have a bachelor’s degree in marketing, communications, or similar field, or seven years of experience in lieu of a degree.
Marketing Management
Collaborate with OEM Regional Marketing Manager to effectively develop and execute regional and national campaigns at a dealer level.
Monitor and review all marketing activities. Report results to RMM and dealer leadership team.
Assist with the coordination of dealership events and sales blitzes.
Strengthen online presence through website optimization and search engine optimization
Coordinate customer-building and industry-focused events to grow and retain customer base.
Manage marketing budget and analyze results in order to cost effectively reach dealership goals while earning a significant return on investment.
Develop and execute marketing plans, social media strategy and projects for new and existing products and services. Ensure appropriate timing according to product purchasing cycles.
Assess product growth opportunities and present marketing proposals to executive leadership team.
Analyze current market conditions and competitor information through competitive analysis.
Strengthen and/or build a brand presence for the dealership. Develop dealer brand standards.
Marketing Resources
Manage the ordering and inventory of marketing materials such as brochures, stationary and giveaways.
Maintain customer database, consisting of truck sales retention and conquest accounts.
Develop professional marketing collateral while cohering to OEM brand standards.
Research and implement the latest marketing tools in the industry at your dealership, including an email marketing platform.
Manage or create Customer Relationship Management Database.
Ensure customer database captures key industry information and tracks sales person engagement. Reporting features are also critical for the execution of marketing campaigns.
Truck Inventory Management
Run an accurate and appealing inventory database in order to draw in prospective buyers.
Take photos of stock inventory.
Upload stock inventory specs for tractors, cab & chassis and bodies.
Add/remove inventory as needed.
Highlight key traits of vehicles that would appeal to your target audience.
Develop flyers, e-blasts and other marketing materials to help turn over dealer inventory.
Place advertisements in industry publications to showcase current inventory available.
Utilize ad space in industry publications to integrate OEM and dealer-wide promotions.
Develop relationship with industry associations.
Oversee sponsorship and participation with industry association and customer events.
Cross-promote dealership products and offerings (truck sales, parts, service, etc.).
Maintain social media presence for dealership.
Improve upon dealership internal practices.
Become the knowledgeable go-to person at our dealership for marketing and sales promotions.
Increase internal communications between various departments – ensure everyone is on board with OEM initiatives.
Launch internal newsletter for dealership employees and external newsletter for customers, conquest accounts and suppliers.
Maintain positive public relations through social media, press releases, trade shows, and industry events.
Develop internal/external communication strategies that promote a coherent and consistent brand vision.
Assure all dealership material and departments are consistent with dealer brand standards.
Develop dealership capabilities print and digital brochure.
Excellent communication skills
Intimate understanding of traditional and emerging marketing channels
Ability to think creatively and innovatively
Budget-management skills and proficiency
Professional judgment and discretion
Analytical skills to forecast and identify trends and challenges
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Time management, prioritization skills, and the ability to multi-task are required
Self-motivated and goal oriented
Bachelor’s degree in marketing, communications, or similar field
Years of experience will be considered in lieu of a degree
Medical / Dental / Vision Insurance
Health Savings Account
Life, Accident, and Disability Insurance
401(k) with company match
Paid Time Off
Paid Holidays
Great Culture & Team Environment
Long Term Career Opportunities
This is not necessarily an exhaustive list of responsibilities, skills, duties, requirements, efforts or working conditions associated with this position. While this list is intended to be an accurate reflection of the current position, the company reserves the right to revise the functions and duties of the job to require that additional or different tasks be performed, or further education required with circumstance changes (such as: growth, work load, changes in personnel, technological developments, etc.)

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