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Marketing Communication Specialist

Location
Hooksett, NH

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Job Description:
Looking to leverage and build on your business writing and marketing skills, if so this is a fantastic opportunity for you! Merchants consists of more than just our successful dealership.  **MEMBERS ONLY**SIGN UP NOW***. is currently the 8th largest fleet management company leasing and managing over 50,000 vehicles across the United States.  Merchants is also an award-winning place to work with accolades including; Best Company to Work For, Great Place to Work and Coolest Company for Young Professionals.
The Marketing Specialist Position is a full-time position supporting marketing communication efforts for the **MEMBERS ONLY**SIGN UP NOW***. brand. In this position, your responsibilities will focus on content development, but you will have the opportunity to work on a wide variety of marketing channels such as; website maintenance, event management, PR, email nurture campaign development, and Salesforce campaign management.  
Key Responsibilities/Essential Functions:  
Assist in the development of various content marketing pieces by conducting interviews with subject matter experts, drafting whitepapers, and following industry news and trends to improve the relevance of our materials.
Produce and deploy email campaigns ensuring brand voice, demographic relevance, and optimized for SEO and CTR.
Leverage measurement tools to provide progress reports regarding various content channels and mine insights, while continually finding ways to improve those metrics through testing new initiatives.
Build out campaign pages and forms using Salesforce and Pardot.
Load lead and mailing lists to Salesforce and Pardot and manage lead distribution for inbound leads.
Execute updates to the various Merchants websites utilizing Sitefinity and WordPress
Provide logistics support for various industry trade-shows.
Represent Merchants in a professional manner at industry functions attended.
Prudently manage business expenditures incurred while conducting job responsibilities.
Respond fully and promptly to requests from management for detailed information regarding active prospects, client reviews, industry intelligence, etc.
Lead various special projects as determined by Assistant Director of Marketing
Core Skills: 
A college degree in a Marketing or Communications degree program
Demonstrated proficiency in corporate communications writing and editing
Experience researching and responding to media queries, producing press releases, and creating talking points for leadership members being interviewed.
Strong experience with MS Office, Salesforce, Pardot, WordPress
Exceptional verbal and written skills are required with a wide range of levels up to and including “C” level personnel
Ability to learn and utilize proprietary company software and on-line web based tools employed by the company
Excellent time management skills and ability to shift focus based on changing needs.
Meticulous attention to detail with a creative eye
Self-starter with demonstrated ability to work within a team 
Education Requirements:
A Bachelor’s degree in Marketing or Communications
Apply Now
Produce and deploy email campaigns ensuring brand voice, demographic relevance, and optimized for SEO and CTR.
Leverage measurement tools to provide progress reports regarding various content channels and mine insights, while continually finding ways to improve those metrics through testing new initiatives.
Build out campaign pages and forms using Salesforce and Pardot.
Load lead and mailing lists to Salesforce and Pardot and manage lead distribution for inbound leads.
Execute updates to the various Merchants websites utilizing Sitefinity and WordPress
Provide logistics support for various industry trade-shows.
Represent Merchants in a professional manner at industry functions attended.
Prudently manage business expenditures incurred while conducting job responsibilities.
Respond fully and promptly to requests from management for detailed information regarding active prospects, client reviews, industry intelligence, etc.
Lead various special projects as determined by Assistant Director of Marketing
Core Skills:  A college degree in a Marketing or Communications degree program
Demonstrated proficiency in corporate communications writing and editing
Experience researching and responding to media queries, producing press releases, and creating talking points for leadership members being interviewed.
Strong experience with MS Office, Salesforce, Pardot, WordPress
Exceptional verbal and written skills are required with a wide range of levels up to and including “C” level personnel
Ability to learn and utilize proprietary company software and on-line web based tools employed by the company
Excellent time management skills and ability to shift focus based on changing needs.
Meticulous attention to detail with a creative eye
Self-starter with demonstrated ability to work within a team 
Education Requirements: A Bachelor’s degree in Marketing or Communications
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