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Communications Lead for North America Business Partner Marketing

Location
New York City, NY

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Communications Lead for North America Business Partner Marketing
in
NEW YORK
New York
Job Description
IBM has transformed to be a $79 Billion global company dedicated to Cloud and Cognitive Computing. In North America, we are manically focused on bringing our clients the best in Artificial Intelligence, Blockchain, Cloud, Data, Analytics, IoT, and Industry solutions & services. Part of our growth strategy includes the transformation of the IBM Ecosystem, which includes demonstrating the best of our existing Business Partners & Distributors, recruiting and growing new Partners, and activating SaaS/ISVs and Cloud Service Providers around IBM Cloud and IBM Watson.
We are looking for a high-performance communications professional to drive our storytelling and engagement with the IBM ecosystem. This role is based in NYC and will work directly for the Director of North America Business Partner Marketing.
Responsibilities
Elevate the importance of partners internally and externally - craft and implement the communications strategy.
Develop and execute partner communications strategy and plan, including for key channel initiatives, campaigns, and product/solution introductions and announcements.
Drive a cadence of weekly, monthly, and quarterly internal and external communications tactics for North America Partner Marketing. This includes emails, blogs, social, videos, and town halls.
Create online content on owned content sites (e.g., ibm.com, businesspartnervoices.com) and paid/earned content sites (e.g., LinkedIn, twitter, facebook, medium, etc.).
Develop creative (e.g., short vids, social tiles, infographics, etc.) that others can share and use broadly to amplify our communications.
Lead executive communications for North America Sales and Marketing leadership, including blog, social, and video content.
Advise leadership on the right forum, timing, and content to deliver critical communications and engagement goals.
Create Partner messaging across IBM’s technologies (e.g., Cloud, Watson, Systems, IoT, Analytics, etc.) and industries (e.g., Financial, Communications, Public, etc.).
Measuring and tracking relevant metrics of communication tactic impact, continuously improve using data-driven decisions to guide execution.
Discover what you can do at IBM.
North America Business Partner Marketing Communications Leads are located in IBM offices in New York City, NY.
Must have the ability to work in the US without current/future need for IBM sponsorship.
Do work that matters.
Discover your true potential.
Be yourself.
MC18
Required Technical and Professional Expertise
5 years communications, public relations, public affairs, or journalism experience
Strong storytelling experience, with the ability to influence action through content
Proven track record of successfully working in a fast-moving, deadline-driven environment
Strong social and digital experience executing social, email, and digital content for communication campaigns
Skilled communicator with confidence to handle internal and external contacts
Strong program management skills with ability to juggle multiple projects simultaneously
Self-starter mindset with the ability to take initiative and make things happen independently
Excellent problem-solving skills and ability to unify others around decisions
BS/BA required
Preferred Tech and Prof Experience
REQUIREMENTS
· 5 years communications, public relations, public affairs, or journalism experience
· Must have strong storytelling experience, with the ability to influence action through content
· Must have a track record of successfully working in a fast-moving, deadline-driven environment
· Must have strong social and digital experience executing social, email, and digital content for communication campaigns
· Skilled communicator with confidence to handle internal and external contacts
· Strong program management skills with ability to juggle multiple projects simultaneously
· Willingness to learn and comfortable suggesting ideas and making recommendations
· Self-starter mindset with the ability to take initiative and drive results independently
· Excellent problem-solving skills and ability to unify others around decisions
· BS/BA required
EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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