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Social Media Spec

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Eden Prairie, MN

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Job Description:
What you’ll do
Develop and manage the daily social media content calendar ensuring that all content is unique, relevant and engaging and is cross-promoted on relevant platforms. Includes writing copy and identifying visual assets to support messages.
Build and schedule all social paid media content across platforms along with reporting on resulrs and providing ongoing optimization based on results
Collaborate with internal team members, vendors and guests to create innovative and integrated social media campaigns in support of products, brands, and marketing initiatives that are engaging, build community and drive sales
Monitor social media platforms and online chatter interactions using social listening tools. Provide thoughtful and timely responses and coordinate with customer service or other departments as needed to attain necessary information for responding.
Lead development and analysis of social media reporting. Identify program, campaign and platform trends and metrics and recommend ways to optimize content to increase reach, engagement and revenue.
Share trends and relevant information from reporting and/or customer feedback with internal team members in a timely manner that allows us to be proactive in potential customer issues
Strategize, implement and analyze social media ad campaigns to extend reach, improve KPIs and increase ROAS
Stay current with new advances in social media marketing, best practices and the competitive landscape to identify potential challenges and opportunities in the short and long term
Provide recommendations on innovative ways to use social platforms and digital content to tell stories, interact and build community and drive sales with the specific platform audience
Support other online marketing projects as needed and assigned
What you’ll need to succeed
Bachelors degree in marketing and/or business or related area of study
2 years in a social media marketing position
Experience with social media platforms, including but not limited to, Twitter, Facebook, LinkedIn, Google , YouTube, Instagram, Pinterest, Blogs and more
Experience with social media listening, publishing, and analytics software (Adobe Social, HootSuite, Facebook Insights, etc.)
Exceptional time and project management skills, including the ability to handle multiple stakeholders and projects with changing priorities
Excellent, professional written and verbal communication skills
Strong copy writing skills with a creative vision and sound judgement to make on-the-spot decision
Technically savvy with an ability to quickly and effectively research and learn new tools and techniques
Apply Now
Build and schedule all social paid media content across platforms along with reporting on resulrs and providing ongoing optimization based on results
Collaborate with internal team members, vendors and guests to create innovative and integrated social media campaigns in support of products, brands, and marketing initiatives that are engaging, build community and drive sales
Monitor social media platforms and online chatter interactions using social listening tools. Provide thoughtful and timely responses and coordinate with customer service or other departments as needed to attain necessary information for responding.
Lead development and analysis of social media reporting. Identify program, campaign and platform trends and metrics and recommend ways to optimize content to increase reach, engagement and revenue.
Share trends and relevant information from reporting and/or customer feedback with internal team members in a timely manner that allows us to be proactive in potential customer issues
Strategize, implement and analyze social media ad campaigns to extend reach, improve KPIs and increase ROAS
Stay current with new advances in social media marketing, best practices and the competitive landscape to identify potential challenges and opportunities in the short and long term
Provide recommendations on innovative ways to use social platforms and digital content to tell stories, interact and build community and drive sales with the specific platform audience
Support other online marketing projects as needed and assigned
  What you’ll need to succeed Bachelors degree in marketing and/or business or related area of study
2 years in a social media marketing position
Experience with social media platforms, including but not limited to, Twitter, Facebook, LinkedIn, Google , YouTube, Instagram, Pinterest, Blogs and more
Experience with social media listening, publishing, and analytics software (Adobe Social, HootSuite, Facebook Insights, etc.)
Exceptional time and project management skills, including the ability to handle multiple stakeholders and projects with changing priorities
Excellent, professional written and verbal communication skills
Strong copy writing skills with a creative vision and sound judgement to make on-the-spot decision
Technically savvy with an ability to quickly and effectively research and learn new tools and techniques
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