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Senior SEM Specialist

Company name
Leapfrog Online

Evanston, IL

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Leapfrog Online is looking for a Sr. SEM Specialist to join a team of energetic, passionate Digital Marketers and help transform the way in which we buy and integrate Digital Media for our clients.  In this role, you will have an opportunity to develop and execute forward thinking in Paid Search, while managing paid search campaigns on Google, Bing, and Yahoo as well as other search marketing engines. You will collaborate with a variety of stakeholders to successfully plan & deliver on digital strategies in order to increase performance, demonstrate ROI and deliver business results for our clients.Leapfrog Online is a Performance Marketing Agency.  We are an extension of our clients’ digital marketing teams, always focused on driving results.  This means that our media buying will always be targeted, analytical, strategic and measured. This also means that it puts us on the cutting edge of digital marketing.  Our team has an entrepreneurial spirit and we thrive on innovation.Responsibilities:Campaign ManagementHands-on management of Paid Search campaigns across Google, Bing and Yahoo GeminiDaily budget management, bid optimization, ad copy testing, audience targeting, keyword miningAnalyzing daily campaign performance of SEM campaignsProviding competitive analysis and marketplace analysisImplementing new and innovative strategies while measuring and communicating the business impact of the resultsCapitalizing on latest media technologies, third party tools and beta opportunitiesDrive performance of assigned clientsStrategyImplementation of media strategies and corresponding measurement, optimization and reportingIdentify testing opportunities and roadmap for ongoing innovation to ensure we are delivering on best in class testing opportunities throughout search and digital mediaKeep a finger on the “pulse” of the digital marketplaceDevelop client facing POVs on the latest trends and technologies in Search, Social and Digital MediaIdentify opportunities for growth, drive innovation and ensure quality of serviceQualifications:Bachelor’s Degree required2 years in a hands-on role managing Digital Media campaignsExperience in Paid SearchExcellent communication and presentation skills including written and verbal.Strong analytical skills. Must be able to gather, analyze, summarize, and present data.Experience mentoring and coaching junior team membersExperience with the MS Office Suite, especially Excel and PowerPoint skills.Ability to thrive in a fast-paced, constantly evolving, dynamic environment.Ability to work independently as well as work in a team in a collaborative, problem-solving environmentExperience with campaign management tools (Kenshoo, Marin, DoubleClick Search, etc.).Google AdWords QualificationExperience & knowledge of other media formats within the digital landscape a plusExperience with Call Tracking strategies and solutions a plus

Company info

Leapfrog Online
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Company Profile
At Leapfrog Online, our mission is simple: Acquire new customers for our Clients. In today's competitive market, our Clients acquisition programs have to be focused, customized and strategically managed.

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