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Category Manager

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Saint Paul, MN

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OverviewnResponsible for managing the development and implementation of marketing initiatives as the primary contact of the identified category for Patterson Dental Supply, Inc. Formulates the development of objectives, programs and promotional activity of identified category, responsible for private label growth and objectives of identified category.nResponsibilitiesnn Create and implement marketing initiatives to promote category sales and gross margin production to meet company objectives.n Analyze category, measure results and growth of category performance, monitor and support individual branch performancen Collaborate with manufacturer partners to negotiate special terms and programs, creating internal and external marketing pieces, and managing the communication and implementation to the Patterson Dental fieldn Identify private label opportunities and additions by category, ad SKU to meet company objectives.n Develop educational support programs incorporating both product knowledge and selling strategies n Partner with integrated marketing team to develop and implement digital strategiesn Act as an event management point for corporate office staff and field for conventions and tradeshows; coordinate team efforts with manufacturer reps to maximize return on investmentn Responsibility for private label products within identified categoryn Manage and incorporate marketing efforts with logistics and finance to ensure maximized capitalization on vendor advertising allowancesn As a part of asset management, create and support systems to minimize investment in inventory display plans and distribution centers.n Any and all other duties as assigned by management.nnQualificationsnBasic qualificationsnn Bacheloru2019s degree in marketing, communications, or comparable business field nn nPreferred qualificationsnn Three or more years of product and project management experiencen Strong communication skills, both written and verbaln Strong organizational and presentation skillsn Interactive marketing experiencen Experience working within cross-functional teamsn Experience in mobile/cloud technologiesn Experience working with digital strategy/web analyticsn

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