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Marketing Specialist - Law firm

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New York City, NY

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Marketing Specialist - Law firm
Trandon Associates

New York
NY
Job #700761339
Assist top ranking NYC law firm’s high profile CEO and Management Team on all marketing, advertising and branding efforts, emphasizing on digital and social media as well as traditional marketing. We are looking for a motivated, pro-active, creative, experienced marketer to help grow the digital brand footprint of this award-winning personal injury firm. Law firm is currently seeking a Marketing Specialist to join their team. Job Duties: Create new marketing strategies to help promote goodwill and referrals to past and present clients (over 25,000) through social media, digital channels and traditional marketing techniques (i.e. targeted mailings, blast emails, promotional items) Website management including overseeing/managing Firm’s website/SEO vendors; SEO analytics and reporting knowledge is required (e.g. Google Adwords, Google Analystics, WebTrends, etc.) Manage blog entries to submit to the firm’s website/SEO vendor including management approval, meeting company standards, coinciding with firm’s brand principles and adding value to the marketplace Tracking and evaluating all marketing campaigns for ROI Create new marketing and advertising strategies (television, radio, social media and other digital formats) to help promote the brand Create and maintain press materials, photos and digital assets Develop, enhance and outreach to all social media channels; i.e. Facebook, Twitter, YouTube, Snapchat, LinkedIn. Qualifications: Minimum 6 years marketing and communications experience, preferably having done same for a reputable and/or large law firm. An independent, self-starter who can effectively coordinate and manage all levels of the firm’s brand voice. Strong background in advertising, digital marketing and social media. Knowledge of SEO analysis, website design content development and maintenance a must. Candidate must have a creative mind and be able to formulate innovative solutions for the firm’s marketing efforts. Prior law firm experience is required. Salary is up to 90K
Updated 07/13/2018

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