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Job Details

Social Media Manager

Company name
Port of Portland

Location
Portland, OR

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Profile

Salary

$68,461.00 - $106,058.00 Annually

Location

- Headquarters - 7200 NE Airport Way, OR

Headquarters - 7200 NE Airport Way, OR

Job Type

Full-Time Administrative

Department

Public Affairs

Job Number

00812

Closing date and time

1/19/2018 at 5:00 PM Pacific Time (US & Canada); Tijuana

General Information

Are you a master wordworker, community wrangler and social alchemist? Do you know how to navigate Facebook insights, can you identify an Instagram filter at a glance, do you frequently brainstorm in 140 characters? If you're a strategic thinker that can apply tactical skills to our Port of Portland and PDX airport channels to implement creative campaigns, craft compelling content, build brand awareness and stay ahead of the curve in social media then this might be the job for you.

Summary of Essential Responsibilities

Lead social media strategy for execution for all Port of Portland social media channels including developing a strategic plan for advertising and marketing opportunities

Participate in the development of new strategies aimed at increasing engagement, fostering community, and building and maintaining positive audience perception of our brand

Provide ongoing training to customer service teams to ensure consistency of brand tone and voice in PDX Airport social media channel communications with travelers

Work in collaboration with Port media and creative teams, to create robust communication initiatives, messages and/or creative approaches for our programs and activities across our digital content platforms and social media channels

Partner with Port business leaders to design social media advertising strategies to meet business priorities, such as B2B marketing or recruiting objectives

Develop and maintain an annual editorial content calendar for digital communication channels

Set clear goals and objectives to track social growth/impact through consistent and considered analysis of key metrics (KPIs) to gauge effective ROI of social media efforts

Produce accurate and timely reports on performance of online channels, promotions and campaigns and adjust and refresh tactics based on analyses to maximize results

Develop and maintain promotions and initiatives such as contests, events and surveys

Listen and respond to community members: participate in public conversations, answer direct questions, correct misinformation and address problems quickly as they arise

Monitor ongoing social and cultural conversations to identify and implement real-time opportunities to amplify the Port's voice

Identify threats and potential reputation management issues in user-generated content surrounding the Port

Report feedback themes, escalate breaking stories and urgent issues to appropriate staff

Identify and improve organizational development aspects that would improve content and social media engagement

Develop proactive process to capture positive and loyal customer and stakeholder feedback

Demonstrate ongoing industry expertise and understanding of trends, best practices and relevant competitor activities

Minimum Requirements

BA/BS degree in communications, journalism or related field

Minimum 5-7 years professional experience in social media and web content development in support of product, brand, marketing and/or public relations initiatives; or the equivalent combination of education and/or relevant experience

Experience in developing and implement social media plans and strategies to build brand awareness, support business objectives and foster community engagement

Advanced knowledge of digital and social media platforms including Facebook, Twitter, Instagram and LinkedIn (including digital advertising and KPI tracking and analysis)

Experience and superior knowledge in social media landscape, trends, networks and tools

Knowledgeable of Wordpress and/or other content management systems

Familiarity with Adobe Creative Cloud using relevant tools related to creation and production of digital audio/visual content

Principles of search engine optimization (SEO) and Search and Social

Strong familiarity with Microsoft Office suite of products

Digital video/audio creation and production experience is desirable

Experience with photography especially for digital content creation a plus

Skills and Abilities

Skilled in the following areas:

Written and verbal communication skills with specific experience interacting with bloggers and other social media influencers

As a spokesperson for a public agency on social channels, responding to questions and issues

Team player with demonstrated skills in working with creative teams to develop creative audio/visual content

Multi-tasking, highly organized and can perform well under pressure and shifting deadlines

Ability to:

Occasionally travel domestically for events

Serve as on-call resource for urgent alerts and social media postings via cell phone daily, weekends as assigned and outside of office hours during the week when primary on-call Public Information Officers are unavailable

Demonstrate the Port's commitment to valuing differences among individuals and passion for being inclusive

Company info

Port of Portland
Website : http://www.portofportlandor.com

Company Profile

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