The Dwyer Group, Inc
SEO Coordinator General Summary:We are looking to add an SEO Coordinator to our marketing team here at Dwyer Group! The SEO Coordinator will need to be creative and think about the box, but is an analyst at heart. This position will require exploring new ideas, believing that strategic decisions are backed by data and able to uncover potential roadblocks and map solutions.\r
Primary Responsibilities: Drive local organic traffic for franchisee client websites by doing keyword searches, competitive analysis, and content optimization. Able to measure the effectiveness of Glass Doctor SEO strategies by reporting from a variety of resources included Google Search Console, Google Analytics, and SEMRush. Stay abreast of franchisee clients’ online presence by tracking and reporting changes in traffic, rankings, trends, and conversions. Communicating through various methods (phone, email, etc.) to share insights with clients Travel for regional and national meetings, conferences and trade shows. Perform other projects and duties as assigned. \r Qualifications: 1 year of online marketing experience Bachelor’s degree: Marketing, Communications, Journalism or Information Technology preferred \r
Preferred Knowledge and Skills: Experience in content management systems (CMS) requiring HTML, content changes necessary to build and edit landing pages Proficient in Word Press design and development Experience in Google Analytics and Google Console Skilled in MS Office (Excel, Word, Excel and PowerPoint) Develop KPI’s and track projects Passion for digital marketing Excellent communication skills needed to manage client relationships Understanding of semantic keyword search Understanding of technical SEO and how to build a website Must enjoy fast-paced, high energy, constantly growing organization Be able to lift up to 50 pounds \r
Physical Requirements The physical demands described here are representative of those that must be met by an Associate to successfully perform the essential functions of this job. The Associate should be able to stand, sit at an office space, see, hear and understand speech, communicate, lift computer equipment, supplies and materials, use office equipment and computers. The Associate is exposed to typical office working conditions. If requested by an applicant or employee, we may provide reasonable accommodations to enable individuals with disabilities to perform the essential job functions. The above statements are intended to describe the general nature and level of work performed. They are not intended to be construed as an exhaustive list of all duties required of personnel so classified. We have the exclusive right to alter this job description at any time without notice. \r
Dwyer Group is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.
The Dwyer Group, Inc
Website : http://www.dwyergroup.com
Based in Waco, Texas, The Dwyer Group opened its doors in 1981 with only one brand and has grown to become the holding company of eight service-based franchise organizations: Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric, Mr. Rooter, Rainbow International The Grounds Guys™ and Five Star Painting. Together, these brands provide a diverse array of specialty services through more than 1,500 franchises in ten countries.