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Job Details

Corporate Director Public Relations amp Social Media

Company name
Sage Hospitality Resources, LLC

Location
Englewood, CO, United States

Employment Type
Full-Time

Industry
Manager, Pr, Executive

Posted on
Sep 18, 2021

Valid Through
Jan 01, 2022

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Profile

Denver

Colorado

Why us?

Sage Hospitality Group is looking for a Corporate Director, Public Relations & Social Media

to join our team.

As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.

We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We’re not afraid to forge our own path. After all, it’s what industry leaders do. That’s why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do—it’s really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us!

Job Overview

The Director, Public Relations & Social Media will work with Sage’s full portfolio of hotels to drive effective, high-quality social media and public relations strategy that will build enhance their brands and ultimately drive awareness and top-line revenues. Manage all PR agency relationships and strategy in conjunction with property teams. Provide PR support to hotels without agency support. Work with each property systematically to ensure that they understand how to execute social media. Coach, train, and lead team to ensure that they proactively strategize, set goals, plan/publish content and engage with their social communities. This position serves a centralized, home office support role, and must be comfortable in a variable, multi-unit support function and be able to prioritize time and resources effectively.

Responsibilities

ESSENTIAL RESPONSIBILITIES

Public Relations

Work with all properties and hired PR agencies (where applicable) to develop and execute public relations strategies and initiatives that drive awareness, create a positive reputation and support business objectives

Support creation of and provide counsel on partnerships, packages, programming and activations that are media worthy, on-trend and deliver on Sage’s goal of creating places people go to, not through

Ensure all PR initiatives support and reinforce each property’s brand identity, messaging and positioning

Manage crisis communications efforts for hotels as needed in the event of emergency or other crisis issue; work in conjunction with Director of Corporate Communications and PR on major crisis issues

Act as property spokesperson to the media as needed

Develop and maintain relationships with key journalists, freelancers, publications and influencers to support property PR efforts

Provide training as needed to property level teams on PR purpose, best practices and execution

Collaborate with key stakeholders at the corporate level to ensure that all teams are informed on, and aligned with, property PR efforts

Act as a liaison to hotel ownership as needed to ensure alignment on PR strategies and progress

Creation and upkeep of relevant SOPs and training materials

Work with property teams and key stakeholders to create yearly budget recommendations for all properties to support projected business goals

Administration of property level needs in all PR software including, but not limited to Cision and PR Newswire

Manage all necessary news subscriptions for media monitoring (Denver Post, Business Journals, etc.)

Work with all properties/agency partners to evaluate and manage incoming media/influencer requests, including broadcast/filming opportunities

Oversee all reporting of PR efforts; administration of Sage’s standardized reporting structure; use reporting to drive improved content, PR initiatives and decisions

Recommend changes and new reporting based in changes in technology and other areas of change to ensure reports are always relevant and delivering useful insights

For properties with outsourced agency support:

Attend all bi-weekly/monthly update calls with property teams and agencies

Monitor quality of results delivered by agencies on behalf of hotels, providing feedback and direction as needed to ensure all properties receive the highest level of service and production from agency partners

Manage all agency relationships from a corporate level to ensure alignment with Sage’s goals and expectations

Direct RFP process from start to finish for properties hiring/changing PR vendors; review and approve of all agency agreements

Act as PR representation for properties without outsourced PR support

Provide counsel on best practices, industry trends, strategic planning, etc.

Write and distribute press releases

Proactive/reactive pitching

Maintain running list of hotel awards, accolades and top press hits

Social Media

Manage the Corporate Director/Manager, Social Media to:

Work with all hotel properties and hired Social Media agencies (where applicable) to develop and execute social media strategies that drive awareness, positively portray property and support business objectives

Train and develop property level associates who execute social media to educate them in all levels of social media management and execution on behalf of a business

Counsels all property teams on social media best practices and KPIs

Monitor all property social media efforts to ensure quality and adherence with best practices

Creation and upkeep of relevant SOPs and training materials

Manage crisis communications efforts for hotels as needed in the event of emergency or other crisis issue; work in conjunction with Director of Corporate Communications and PR on major crisis issues

Provides tools and resources to properties to streamline their social media management such as Sprout Social, content calendar templates, etc.

Work with properties on audits of their social media content and profile information on a regular basis

Work with properties as needed to refine social media tone of voice, content priorities direction to ensure alignment with brand identity, messaging, etc.

Ensure that all social media sweepstakes and promotions are legally compliant

Provide guidance and training on paid promotions or organic posts/owned content on social media

Administration of associate access to all social media accounts and platforms

Maintenance of database of all social media account passwords and access information

Monitor for duplicate accounts and pages for Sage properties and work to have those removed as necessary

Administration of all third-party social media platforms including Sprout Social (in collab with SRC)

Administration of Facebook ad accounts for all properties to support their boosted post and fan acquisition strategies

Troubleshooting of any connection issues or other challenges with social media platforms on behalf of property teams

Oversee all reporting of social media efforts; use reporting to drive improved content, social media initiatives and decisions

Recommend changes and new reporting based in changes in technology and other areas of change to ensure reports are always relevant and delivering useful insights

For properties with outsourced social media management:

Attend regular check in calls for properties with outsourced social media agencies

Manage all agency relationships from a corporate level to ensure alignment with Sage’s goals and expectations

Direct RFP process from start to finish for properties hiring/changing social media vendors; review and approve of all agency agreements

Additional Responsibilities

On-property direction and management of photo and video shoots as needed

Work with property teams to craft responses to negative reviews on Google, TripAdvisor, etc.; help as needed with crafting communications to guests in sensitive situations. Consult with Director of Corporate Communications and PR as needed on major issues.

All other duties as assigned, requested or deemed necessary by management.

Qualifications

Education/Formal Training

A four-year college degree or equivalent education/experience. BA in a marketing or communications-related field (marketing, advertising, public relations, strategic communications, journalism, etc.) preferred.

Experience

5 years’ public relations and social media management experience.

Knowledge/Skills

Excellent time management and project management skills, with the ability to multi-task in a fast-paced environment

Detail oriented or highly organized

Up for the challenge of building data and reporting standards from the ground up

Understanding of social media strategy and optimization

Strong communication skills and interpersonal skills; confident presenter

Strong writing skills with an ability to integrate branding tone into strategy

Ability to create high quality social media content, understanding of how to create compelling visual content

Strong analytical skills and data-driven mindset

Ability to align creative strategy with overall business objectives

Self-starter and able to work under ambiguity and adapt quickly to changing environments

Proficiency in a variety of social media tools and the ability to learn new technologies quickly as well as identify and evaluate the potential impact of new ones

Strong working knowledge of public relations strategy and operations

Excellent mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances

Excellent reading and effective writing abilities for completing paperwork and management reports, giving and receiving instructions, review and preparation of all documentation and training

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Sitting 85%, Walking 5%, Standing 5%, bending, kneeling, lifting, climbing 5%

Lifting and carrying of objects, 30-35 pounds

Must be able to communicate with other associates and customers.

Mobility -limited mobility between offices and departments. No continuous standing, climbing or driving. Ability to travel

Environment

95% Office environment

Benefits

Unlimited paid time off

Medical, dental, & vision insurance

Matching 401K

Tuition Reimbursement

Health savings and flexible spending accounts

Employee Assistance Program

Great discounts on Hotels, Restaurants, and much more.

Free RTD Eco pass

On-site gym

Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.

ID:

2021-7451

Position Type:

Regular Full-Time

Property

Sage Hospitality Group

Outlet:

Hotel

Category:

Sales & Marketing

Min:

USD $70,000.00/Yr.

Max:

USD $90,000.00/Yr.

Address

1575 Welton St

City

Denver

State

Colorado

EOE Protected Veterans/Disability

Company info

Sage Hospitality Resources, LLC
Phone : 303-595-7200
Website : http://www.sagehospitality.com

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