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Job Details

Senior Manager Social Media amp Content Marketing

Company name
TripAdvisor, Inc

Needham, MA

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As the Senior Manager overseeing Social Media and Content Marketing, you will help drive our content marketing strategy.

You will need to be both a professional and creative writer, and will have a strong understanding of social media and blogs.

You will develop and execute TripAdvisor's strategy as it relates to content marketing and social media.

You will join our Social team and will be working closely with our Brand and PR teams to generate successful social programs.

What you will do:

Plan and execute content for TripAdvisor's social media channels including blog content, video and posts

Develop and execute cohesive content marketing strategies, plans, and tactics

Increase engagement with content and social channels, including Facebook, Instagram, and Twitter

Analyze and measure results to inform strategies

What you will bring to the team:

7 to 10 years of experience developing marketing strategy across blogs, video and social channels

Experience devising marketing campaigns to support brand initiatives like campaigns, partnerships and launches

Deep knowledge of paid and non-paid syndication channels-syndicating owned, earned, and paid content (articles photos, videos, snippets)

Experience building online audiences / readerships, and generating inbound traffic.

Experience writing weekly content

Experience generating content to drive search engine optimization and backlinks

Experience in cross-channel social media experience (e.g. Facebook, Instagram, Twitter)

Experience with social listening, reputation management, and online review monitoring

Experience leveraging third-party services, freelancers, etc. to scale content and video generation without lowering quality

Experience working with creative teams and brand designers

Time-management with an ability to orchestrate all details of a campaign

Ability to communicate clearly and efficiently across all mediums

Natural ability to deal with interpersonal conflicts and customer complaints

Ability to work quickly and decisively, and establish clear metrics for success

Strong ability to tell both creative and professional stories

Strong sense of the best medium / channel for a specific objective

TripAdvisor is an Equal Opportunity Employer

***This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. ***



Company info

TripAdvisor, Inc
Website :

Company Profile
TripAdvisor® is the world's largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor-branded sites make up the largest travel community in the world, with more than 50 million unique monthly visitors*, and over 60 million reviews and opinions. The sites operate in 30 countries worldwide, including China under TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor's millions of monthly visitors.

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