Weber Shandwick, Inc
Description Weber Shandwick is more than a leading global communications agency \u2013 we\u2019re an engagement agency. Our success is built on a deep commitment to our clients, our people, creativity, collaboration and engaging stakeholders in new and creative ways to build brand reputation and drive business results. Weber Shandwick continues to lead and innovate in integrating earned, owned and paid media, generating consistent buzz with transformational campaigns for top multinational brands. We invest in a diverse range of talent and currently have strategists, earned media specialists, producers, writers, developers, designers, and paid syndication and analytics experts embedded in offices worldwide. Weber Shandwick's Detroit office is currently seeking an Associate to join its Integrated Media team. Qualified candidates will have 1-2 years of previous experience, a BA or BS degree in communications or a related discipline, and offer an integrated skillset that combines media relations, content creation and digital expertise. Responsibilities: \u2022 Develop a strong understanding of the client\u2019s business and target audience, and work with strategists and creative team members to deliver solutions that meet program objectives \u2022 Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage \u2022 Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage \u2022 Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences \u2022 Leverage influencers (e.g. advocates, bloggers\/vloggers and other relatable voices) to impact clients, their brands and marketing goals. \u2022 Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels \u2022 Support creative ideation on a consistent basis \u2022 Serve as a role model to team members \u2022 Participation in office-wide initiatives, seminars and meetings to further professional learning and development \u2022 Actively participate in agency development and assist with new business Qualifications Skills and Expertise: \u2022 BA or BS in communications or related field \u2022 1 -2 years of communications experience Weber Shandwick is proud to be an Equal Opportunity\/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Weber Shandwick, Inc