Nestle Purina PetCare Company
Seattle, WA, United States
Manager, Marketing, Pr, Retail
Oct 14, 2021
Jan 27, 2022
Shopper Marketing Manager (remote optional)','21007200','!*!A better you starts with a better water. Our proprietary ionization process transforms water from any source into supercharged ionized alkaline water. The result is an alkaline water with a 9.5 pH or higher that’s 99.9% pure with a clean, smooth taste.
Our employees are the face of Essentia. They are pivotal in helping us further our mission to improve people’s lives through better hydration. They help us create those moments of genuine connection with our customers and they are passionate about helping people be their best.
At Essentia, we are always on the lookout for positively charged people who bring passion and energy to the team and who love our brand. As the #1 ionized alkaline water brand nationally, we are enjoying explosive growth and need talented individuals to join our team. People who bring diversity, big ideas, and inspiration to everything that we do. If this sounds like you, we want to hear from you.
The Shopper Marketing Manager will report to the CPG, Performance Marketing Director and is responsible for the development, implementation and optimization of in-store retail marketing strategies, tactics, and programs. The role is responsible for point-of-sale marketing and messaging across a variety of forms in addition to planning. This role will work closely with the sales team based on their needs, as well as other cross-functional disciplines.
As the Shopper marketing manager, you will develop best-in-class in-store retail materials that interrupt shoppers and help drive purchase.
Develop strategy and execute regional/national in-store retail programs
Write clearly articulated creative briefs based on program goals & objectives
Plan and oversee execution of dealer loader items, hard and soft POS, wearables, and swag
Management of in-store tactics & brand compliance
Develop and execute custom retail projects
Collaborate with Performance/Social/Influencer Marketing, Sales Directors, Field Sales, Operations teams to ensure Shopper Marketing programs are tracking and performing as planned
Develop and conduct in-store merchandising training programs with sales teams
Manage support materials for retailers and distributors (videos, booklets, toolkits, presentations etc.)
Working with sales, develop and execute sales incentive programs
Manage and track in-store retail marketing budget
Evaluate program efficacy and provide recommendation for optimization
Complete strategic and detailed analysis on the marketplace and competitive programs, and pertinent in-market trends across the category.
Collaboration is key for this role both internally and external
Work with internal creative and brand teams to deliver impactful and on-brand programs
Works closely with Category Management, NAMs, ASM, DVPs, National Accounts to coordinate National and account-specific activity
5 years, CPG Brand, Integrated Marketing, Shopper Marketing and/or Field marketing
Demonstrated knowledge of the consumer-packaged goods industry, retail channels and account specific marketing (in store displays, POS/POP at retail)
Strong knowledge of the retail landscape; National Accounts (FDM Channel), Club, Regional Accounts, Natural, Independent, and more
Good grasp of shopper marketing including omni, digital, instore, promotional tactics, process flow, execution, and fulfillment processes – and how they work together
Previous experience working across instore marketing activations
Self-starter but able to take direction, ability to work both independently and as a team player
Bachelor’s degree in business, marketing, communications, or related field (Bachelor’s degree preferred; a combination of education/experience will be considered)
Experience and/or passion for working for a fast-paced, high growth premium brand
Extreme attention to detail, follow through and performance reporting
Proficiency working with Microsoft Office products, including Excel and PowerPoint.
Strong analytical mindset focused on testing and measuring impact of initiatives and programs
Strong collaborative & communication skills
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
','Market Research/Marketing Services','US-WA-Seattle-Seattle','','Nestle USA','Full-time','','Ongoing','Shopper Marketing Manager (remote optional)
Nestle Purina PetCare Company
Website : http://www.nestlepurina.com