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Job Details

Shopper Marketing Manager remote optional

Company name
Nestle Purina PetCare Company

Seattle, WA, United States

Employment Type

Manager, Marketing, Pr, Retail

Posted on
Oct 14, 2021

Valid Through
Jan 27, 2022

Apply for this job


Shopper Marketing Manager (remote optional)','21007200','!*!A better you starts with a better water. Our proprietary ionization process transforms water from any source into supercharged ionized alkaline water. The result is an alkaline water with a 9.5 pH or higher that’s 99.9% pure with a clean, smooth taste. 

Our employees are the face of Essentia. They are pivotal in helping us further our mission to improve people’s lives through better hydration. They help us create those moments of genuine connection with our customers and they are passionate about helping people be their best. 

At Essentia, we are always on the lookout for positively charged people who bring passion and energy to the team and who love our brand.  As the #1 ionized alkaline water brand nationally, we are enjoying explosive growth and need talented individuals to join our team.  People who bring diversity, big ideas, and inspiration to everything that we do. If this sounds like you, we want to hear from you.


The Shopper Marketing Manager will report to the CPG, Performance Marketing Director and is responsible for the development, implementation and optimization of in-store retail marketing strategies, tactics, and programs.  The role is responsible for point-of-sale marketing and messaging across a variety of forms in addition to planning. This role will work closely with the sales team based on their needs, as well as other cross-functional disciplines.

As the Shopper marketing manager, you will develop best-in-class in-store retail materials that interrupt shoppers and help drive purchase.


Develop strategy and execute regional/national in-store retail programs 

Write clearly articulated creative briefs based on program goals & objectives 

Plan and oversee execution of dealer loader items, hard and soft POS, wearables, and swag

Management of in-store tactics & brand compliance 

Develop and execute custom retail projects

Collaborate with Performance/Social/Influencer Marketing, Sales Directors, Field Sales, Operations teams to ensure Shopper Marketing programs are tracking and performing as planned

Develop and conduct in-store merchandising training programs with sales teams

Manage support materials for retailers and distributors (videos, booklets, toolkits, presentations etc.)

Working with sales, develop and execute sales incentive programs

Manage and track in-store retail marketing budget

Evaluate program efficacy and provide recommendation for optimization

Complete strategic and detailed analysis on the marketplace and competitive programs, and pertinent in-market trends across the category. 

Collaboration is key for this role both internally and external

Work with internal creative and brand teams to deliver impactful and on-brand programs

Works closely with Category Management, NAMs, ASM, DVPs, National Accounts to coordinate National and account-specific activity


5 years, CPG Brand, Integrated Marketing, Shopper Marketing and/or Field marketing

Demonstrated knowledge of the consumer-packaged goods industry, retail channels and account specific marketing (in store displays, POS/POP at retail)

Strong knowledge of the retail landscape; National Accounts (FDM Channel), Club, Regional Accounts, Natural, Independent, and more

Good grasp of shopper marketing including omni, digital, instore, promotional tactics, process flow, execution, and fulfillment processes – and how they work together

Previous experience working across instore marketing activations

Self-starter but able to take direction, ability to work both independently and as a team player

Bachelor’s degree in business, marketing, communications, or related field (Bachelor’s degree preferred; a combination of education/experience will be considered)

Experience and/or passion for working for a fast-paced, high growth premium brand

Extreme attention to detail, follow through and performance reporting

Proficiency working with Microsoft Office products, including Excel and PowerPoint.

Strong analytical mindset focused on testing and measuring impact of initiatives and programs

Strong collaborative & communication skills

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

','Market Research/Marketing Services','US-WA-Seattle-Seattle','','Nestle USA','Full-time','','Ongoing','Shopper Marketing Manager (remote optional)

Company info

Nestle Purina PetCare Company
Website :

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