Hanson Dodge Creative
Milwaukee, WI, United States
Journalism, Media, Pr
Feb 04, 2020
May 19, 2020
Full Time Salary
HD’s Integrated Media and Social Strategist uses data, insights, and media buying savvy to develop high-performing plans that help our clients accomplish their critical business objectives. She or he develops strategies and tactics that drive revenue, improve conversion, build loyalty, increase brand reach and relevance, and maximize efficiency for the clients we serve. The ideal candidate has extensive experience crafting and negotiating media buys for consumer and business-to-business clients—with particular expertise in developing and executing high-performing social media campaigns.
As part of HD’s Media and Activation group, this role works closely with our experts in complementary marketing channels to execute broader, integrated plans for our clients. She or he reports to HD’s Vice President and Group Director of Media and Activation.
Design, negotiate and execute media plans that are grounded in a deep understanding of our clients’ businesses, marketing objectives, prime prospect consumers, and the most appropriate and effective media vehicles.
Work closely with the VP of Media and Activation, Client Leadership teams, and Creative leadership to align media recommendations with HD’s creative campaigns and account plans.
Perform market research to uncover media opportunities that are best suited to help clients accomplish their business objectives.
Manage day-to-day execution of client media and social media plans, including responsibility for RFP development and administration, media recommendations, negotiating and buying, ongoing campaign optimization, budget review and reconciliation, and reporting.
Lead the media and activation team’s efforts to keep clients and the agency up to speed on the latest and greatest in social media: new and emerging platforms, best practices, rules and pitfalls of various platforms, groundbreaking campaigns and content plays, etc. Proactively share learnings and recommendations with clients to continuously improve campaign performance.
Lead the development of client-facing reports that document social media performance, provide compelling insights, and identify new opportunities to improve campaign performance.
Work closely with Client Leadership teams and Finance personnel to ensure that media partners are delivering results per the latter’s contractual obligations.
Collaborate with Traffic, Production, and Client Leadership personnel to ensure campaign assets are produced to the correct specifications, and delivered to media partners in a timely fashion.
Play an active role in helping the agency secure new business.
Instill a high degree of confidence in clients and co-workers, such that both come to value her or his contribution.
Minimum of four years experience developing and executing media plans in an agency or corporate in-house marketing function.
Demonstrable experience in social media strategy, content strategy and development, and paid social media campaigns.
Demonstrable experience translating clients’ business objectives into actionable plans that consistently deliver results beyond market standards.
Ambitious and capable learner with a passion for learning new media channels, toolsets, and practices.
Proficient in using vital toolsets such as MRI, native admin. functions in Facebook/Instagram, Twitter, and Pinterest, and media planning software such as Strata and third party ad serving interfaces.
Excellent time management skills. Must be a multi-tasker who can simultaneously develop and manage plans for multiple clients in a fast-paced environment
“Driver” personality who is equally effective at working individually and being part of a team.
Bachelor’s degree in public relations, journalism, communications, advertising, marketing or similar field.
Impeccable written and oral communication skills.
Embodies HDC values: Passionate, Positive, Accountable, Curious, Creative,Collaborative
Regardless of race, gender, religion, sexual orientation, age, or disability, Hanson Dodge is committed to creating an inclusive environment where everyone's talents are valued and developed to their fullest.
Hanson Dodge Creative
Website : http://www.hansondodge.com/