NATURE OF WORK:
The Marketing Coordinator will assist with marketing, communication and public relation strategies for the Town of **MEMBERS ONLY**SIGN UP NOW***. per the direction of the Marketing and Business Development Director. This position assists in sharing Town of **MEMBERS ONLY**SIGN UP NOW***. initiatives with the local businesses and community through outreach, communications and marketing support. The Marketing Coordinator will be responsible for the creation, maintenance, and execution of social media, email marketing, and a content calendar. The Marketing Coordinator will also assist with content creation for multiple departments, including business development collateral.
DUTIES AND RESPONSIBILITIES:
The Marketing Coordinator will be responsible for the creation, maintenance, and execution of a social media content calendar, and ongoing data-driven optimization across all company channels
Writes and edits guest commentaries, blogs, press releases, and pre-published copy for print and broadcast
Coordinates interviews with the media and appropriate town staff, Council and/or other board members; maintains positive working relationships with all members of the local media; maintains the town’s media contact and press lists
Assists with the promotion of town projects, programs, events, practices, and policies, attend community meetings; reports back worthy information to appropriate town departments; presents timely information at these meetings, when applicable
Follows consistent Associated Press (AP) style and guidelines
Coordinates with town staff to ensure message development and consistency, and timing is in line with the town’s goals
Assists with the design, look, feel and tone of all marketing collateral; assists with the development and editing of copy; assists with the distribution of all marketing collateral appropriately
Assists with email marketing and helps maintain the town’s e-mail database
Assists with the maintenance, content management, and design of the town’s Web site
Manage social media channels including Facebook, LinkedIn, & Twitter; collaborating with departments to write, produce, and edit posts as well as build an editorial calendar
Assist with the promotion of **MEMBERS ONLY**SIGN UP NOW***. amenities, activities and events
Initiate, track, and respond/facilitate the publication of media articles
Assists with the preparation of the department’s annual budget recommendations, which includes the communication needs of every town department
Any other task not listed, but deemed appropriate.
Preferred Bachelor’s Degree in communications, marketing or a related field AND two years of marketing, public relations, social media, and media relations experience; or an equivalent combination of education, training, and experience.
Possession of a valid Driver’s License is required.
KNOWLEDGE, SKILLS & ABILITIES PREFERRED:
Knowledge of the dynamics of communication, marketing, media relations, writing, publishing, and brand development; Experience in the use of Social Media Platforms and Web 2.0 software and technologies to create effective communications; Strong project management skills preferred; Graphic Design preferred; Wordpress Knowledge preferred; knowledge of and ability to effectively use Microsoft Office package (MS Word, Access, Desktop Publisher, PowerPoint, and Excel) Web-based programs and technologies, design and photo editing software, e-mail software.
Excellent knowledge of the English language, including grammar, punctuation, usage, and the ability to write for a diverse audience using a plethora of communication tools; skilled in the use of style per the Associated Press and proofreading and editing. Skilled in public presentations and interpersonal communications, both verbal and written. Possess the ability to interface positively with town departments, boards, organizations, community citizens, businesses and visitors. Possesses good judgment, tact and diplomacy. Ability to analyze and interpret complex information and present it in various ways that make sense to a diverse and large audience. Ability to be a self-starter and continuously educate yourself about the ever-changing communication field and converse with technical experts in their applied fields. Ability to work some evenings, weekends, and holidays as needed.
Work is performed in a standard office environment; requires some travel to attend meetings and monitor events. Position involves competing demands, performing multiple tasks at once, working to deadlines, work may include some meetings and events beyond normal business hours, and responding to community issues.
While performing the duties of this job, the employee is frequently required to sit for long periods of time and may be required to lift items weighing up to 30 pounds and entertain the media by participating in various types of physical activity.