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Job Details

Marketing and Communications Manager

Company name
Salpointe Catholic High School

Tucson, AZ

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Position Summary: Salpointe’s Marketing and Communications Manager is appointed by and reports to the Director of Advancement and is a staff member of the Advancement Team. The role of the Marketing and Communications Manager is to develop, implement and oversee all marketing and communications efforts of Salpointe Catholic High School, including print, digital and public relations. The Marketing and Communications Manager enhances the school’s brand awareness by maintaining clear, accurate and engaging content that reaches all of Salpointe’s constituents: parents (future, past and present), students, faculty/staff, donors, alumni and friends of the school. The Marketing and Communications Manager also supervises and oversees all marketing and communications-related duties of the Advancement and Communications Associate.
Duties of the Marketing and Communications Manager include the following:
Brand Marketing and Management

  • Develops and implements an annual marketing and communications plan encompassing all projects and events under the umbrella of Advancement

  • Oversees all digital communications channels including the monitoring of Salpointe’s name and brand on the web and social media

  • Proofs all programs and materials produced and published by Salpointe intended for public consumption, excluding materials for academic purposes

  • Serves as secondary content creator, taking photos and videos for various publications

  • Plans, writes and edits the annual Salpointe Today newsmagazine in collaboration with the Advancement Team

  • Assists in development and distribution of all event-related collateral

  • Updates Salpointe’s public website in coordination with the Advancement and Communications Associate

  • Assists the Alumni and Parent Relations Manager with any communications initiatives that directly impact those constituencies, such as an alumni relations network

Donor Communications

  • Works closely with the Director of Advancement to develop all print and digital communications related to fundraising efforts including the Lancer Annual Fund, tax credits, capital projects, planned giving, endowment and any additional fundraising appeals

  • Facilitates appropriate donor recognition, including updates of donor signage, donor thank you notes and completion of the annual report in collaboration with Database Coordinator and the Director of Advancement


  • Develops all marketing and communications materials for the purpose of driving recruitment and school admission in coordination with the Director of Admission

  • Develops and executes a biennial marketing plan for admissions, including video and photo shoots necessary to create all tv, print and digital materials for advertising

  • Oversees the updates of all web and digital admissions materials completed by the Advancement and Communications Associate

  • Collaborates with Salpointe’s graphic design consultant to update all admissions marketing and advertising collateral


  • Collaborates with media buying agency to plan and implement the annual media plan

  • Coordinate and secure additional advertising not handled by media buyers including parish bulletins, event sponsorships, etc.

  • Manages advertising budget and facilitates payment as needed

  • Website, Email and Social Media Channels

  • Responsible for maintaining and updating Salpointe’s public website and working with appropriate departments to ensure accurate and timely display of content

  • Oversee and manage all official Salpointe social media channels and content strategy

  • Plan and implement a comprehensive email marketing strategy for advancement and school communication initiatives

Crisis Communications

  • Serves as a member of Salpointe’s Core Incident Response Team (IRT)

  • Serves as Public Information Officer (PIO) in the event of an incident

  • Serves as first responder for SchoolWay emergency communications, sending out monthly test messages, drill messages, and any messages in the event of an incident

  • Collaborates with leadership team to write and distribute any messaging (press release, letter to parents, etc.) in the event of an incident

  • Maintains and updates the school’s crisis communications plan

Public and Media Relations

  • Serves as the primary point of contact for all media inquiries and coordinates interview requests with the appropriate subject matter expert

  • Writes and distributes all press releases and media advisories sent out by the school

  • Maintains and updates the school’s media contact list

  • Coordinates and executes any necessary press conferences

  • Pitches Salpointe-related stories to targeted media as appropriate

  • Serves as a member of the Southern Arizona Public Information Officer group made up of PIOs from schools and districts in Pima County


you have any questions about the application process, please contact Lee Mathias, Director of Human Resources at or via phone 520-547-5888.Human Resources Contact:List of 1 members.

  • Lee Mathias Director of Human Resources520-547-5888

Company info

Salpointe Catholic High School

Company Profile

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