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Job Details

Digital Marketing Strategist

Company name
U-Haul International, Inc.

Location
Phoenix, AZ

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Profile

Digital Marketing Strategist

The Digital Marketing & Web Analysis team is looking for a Digital Marketing Strategist.

As a member of the DMWA team (Digital Marketing & Web Analysis), you are naturally curious and passionate about the digital space. You are driven to solve problems and explore opportunities. You approach problems from a creative perspective searching for ways to better the experience for our customers.

As a Digital Marketing Strategist, you are responsible for your assigned programs' success online. You will work closely with U-Haul's business units to provide a better customer experience on U-Haul owned websites, through email and other channels of marketing.

This position will work alongside other digital marketing specialists, analysts and strategists to develop and implement marketing projects that resonate with U-Haul customers.

This role will provide you with an opportunity to make your voice heard through regular meetings with program managers and top executives. This is an excellent opportunity within a dynamic department for someone who thrives in a high-energy environment.

Responsibilities include:

Set digital marketing strategies using all necessary channels

Develop, test and implement email campaigns

Analyze email campaign data and provide reports based on analysis

Help shape and influence our communication platform's email marketing capabilities

Research U-Haul and competitor products, services and current strategies to identify new opportunities

Create on-page content for uhaul.com and other owned websites

Analyze and report on success metrics

Launch new email marketing efforts, including automated and seasonal campaigns

Manage marketing/ecommerce funnels to improve conversion rates

Monitor SEO/SEM, marketing and sales performance metrics to forecast trends

Keep up-to-date with our audience's preferences and proactively suggest new campaigns

Liaise with other U-Haul teams to optimize customer experience and ensure brand consistency

Establish best practices in digital marketing and stay up-to-date with digital technologies developments

Qualities of an ideal candidate:

Outstanding analytical capabilities, strategic thinking and creativity

Ability to take complex marketing concepts and effectively communicate concepts to all levels of the organization

A mix of creative and analytical thought processes

Resourceful problem-solver with ability to excel in an ambiguous environment

Ability to work well in groups and individually

Passionate about continual learning and applying what you've learned

Strong verbal and written communication skills

Must be detail-oriented

Basic understanding of the marketing funnel and the different phases of the customer journey

Strategic thinker

Ability to work under pressure in a fast-paced environment;

Strong communicator with the ability to develop relationships internally and externally

A passion for marketing and storytelling.

Excellent project management skills

Excellent organization and multi-tasking skills with the ability to take initiative on projects

Basic Qualifications:

Bachelor's degree in Marketing, Journalism, Public Relations, Advertising, Communications, English or comparable relevant experience

Minimum 3 years experience with email campaign management

Minimum 3 years experience managing a website

Must be able to show examples of past work including but not limited to optimized web content, owned websites, email content, pitch decks, marketing proposals

Basic HTML knowledge

Experience in Marketing and/or Content Writing for the Web

SEO knowledge preferred but not required

Microsoft office proficiency (Word, Excel, Powerpoint)

Ability to write in Spanish and/or French is preferred but not required

Work Status:

Full-Time

Benefits:

Competitive salary

Health insurance/benefits (including medical, dental & vision)

Subsidized gym membership (including paid fitness classes)

Life insurance

Stock options

Business and travel insurance

MetLaw Legal program

MetLife auto and home insurance

Discounts on Apple products, cell phone plans, hotels and more

Commuter benefits program

401k options

Paid holidays, vacation and sick days

In-house cafe featuring options for all diets

24-hour physician available for kids

Community volunteer opportunities

Opportunity to travel for digital marketing conferences

Job Requirements

Careers.org gives you access to over a million jobs and career opportunities across the US including in Phoenix. Find your perfect job and apply directly through a simply online application process

Company info

U-Haul International, Inc.
Website : http://www.uhaul.com/

Company Profile
Since 1945, U-Haul has been serving do-it-yourself movers and their households. Like many other successful ventures, the concept for U-Haul was generated out of need. After World War II, there existed the widespread need for do-it-yourself moving equipment that would be available on a one-way, nationwide basis. U-Haul co-founders L.S. "Sam" Shoen and his wife, Anna Mary Carty Shoen, recognized that need and acted upon it. Their visionary approach spread the cost of ownership among many users, facilitating the mobility of the populations of the U.S. and Canada. The covered wagon of the pioneers morphed into orange U-Haul trailers. In the process, an industry was born.

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