As the Senior Manager of Performance Media at Ancestry, you will be a key leader responsible for defining and leading our customer acquisition strategy across display, paid social, content marketing, and other paid media channels. We are looking for a data-driven, analytical, and highly pragmatic media professional with experience managing high performance digital media campaigns to drive sales growth, acquire new customers, and create an engaged subscriber base. This is a unique opportunity to work for a mission-driven company leading the market in personal genomics and family history.
What You’ll Do
Manage the revenue forecast and delivery for your channels, identifying new opportunities to increase scale and deliver on performance targets
Build a testing and optimization culture, implementing rigorous testing framework to continuously test and optimize your channels for incremental impact
Manage internal media buyers and external vendors, determining the best strategy for in-house vs external execution
Be on the forefront of exploring new platforms, technologies, and strategies to drive performance and build a best-in-class performance media program
Develop strong partnership with vendor to ensure Ancestry takes advantage of new opportunities and continues to innovate across platforms and publishers
Serve as global thought leader for performance media, sharing insights and learnings across the marketing organization
Work closely with Brand Media and CRM teams to develop cross-channel strategies and optimize the customer experience across channels
7 years of digital marketing experience managing digital campaigns
Proven success managing performance-based marketing programs and achieving monthly revenue and spend targets to drive profitable growth for a consumer brand
Deep knowledge of display media channels, paid social, programmatic buying, audience targeting, AdTech/MarTech platforms
Ability to lead, influence, and collaborate cross-functionally with a track record of building excellent relationships with a broad range of peers and executives
Experience developing and implementing test and control programs
Strong understanding of tracking, attribution, and analytics best practices
Experience developing high-performing marketers and managing external resources
Significant expertise leveraging data to improve marketing performance
Proactive and solution-oriented
with excellent organization skills and ability to multi-task and adapt priorities to changing business needs
Working for Ancestry
We’re a cutting-edge tech company with a very human mission—to help every person discover, preserve, and share the story of what led to them. Combining the rich information in family trees and historical records with the genetic details revealed in DNA, we create unique experiences that give people a new understanding of their lives, because connecting all the pieces of our family story can give us the deepest sense of who we are.
For more information on what we do and why you would want to work at Ancestry, visit our careers page:
Ancestry is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Ancestry via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Ancestry. No fee will be paid in the event the candidate is hired by Ancestry.com as a result of the referral or through other means.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. (REF1036N)
All your information will be kept confidential according to EEO guidelines.
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Website : http://www.ancestry.com