Association for Talent Development
The Publications and Content Marketing Specialist will support the Marketing Manager by assisting with campaign development, organizing, tracking, and facilitating marketing initiatives, management, and execution of campaigns to drive business primarily for our publications program with some activities in support of community engagement programs. Daily activities include copywriting, email creation, website optimization and content updates, publications promotions, digital initiatives, and execution of assigned marketing tactics. Candidates should be self-starters who are comfortable taking initiative, able to quickly learn systems and technology, and eager to improve results.
Writes marketing copy for email, social media, web, and print
Creates marketing emails from scratch and monitors performance metrics
Manages organic social media campaigns and optimizes for engagement
Designs and implements marketing experiments, and reports results
Reports on and provides analysis weekly on email, social media, web & Google analytics, and print campaigns
Manages website content updates with a focus on user experience and optimization
Facilitates special tactics campaigns for publications and community engagement programs
Supports the development of marketing collateral, including direct mail, print/digital advertising, content, and social media graphics
Helps develop campaigns and strategies to increase market exposure and generate new business and audience acquisition
Processes data to curate targeted marketing lists
Executes, controls, and closes the loop on assigned project tasks
Other duties as assigned
Related degree (Marketing/Business/Communications)
Minimum of 3 years of related marketing, publishing, or communications experience required
Collaborative, client-focused mindset
Strong project management skills; must be able to juggle multiple projects and deadlines simultaneously
Ability to work independently and with teams
Resourceful, extremely detail-oriented, and analytical
Excellent copywriting and interpersonal communication skills are a must
Experience with HTML and email marketing programs preferred
Familiarity with Salesforce Marketing Cloud experience a plus but not required
ATD provides an outstanding compensation and benefits package. We believe in the development not only of our members and customers, but of our staff as well and offer multiple opportunities for learning. Located within blocks of the King Street metro in Old Town, ATD also helps with transportation costs (parking is free).
We appreciate all our applicants but are unable to return phone calls and emails requesting details on the status of applications or the position. Applicants who bypass the recruitment process are not considered.
ATD is an Equal Opportunity Employer (Race/Gender/Disabled/Veterans) and encourages all qualified applicants to apply.
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