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Job Details

Manager Influencer amp Earned Media

Company name
Blue Nile, Inc.

Location
Seattle, WA

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Profile

We are looking for an innovative marketer to join our dynamic, fast-paced team in Seattle, Washington. In this role, you will lead community building/engagement through influencer partnerships, PR, and earned/owned social education.At Blue Nile, we are on the side of love. We are re-imagining the fine jewelry experience to offer a modern approach to celebrate life’s most important traditions through extraordinary value, uncompromising selection, and expert advice on demand.Blue Nile is seeking a media savvy, strategic, and organized Influencer and Earned Media Manager. The Influencer and Earned Media Manager leads building community and brand credibility.  She/he will drive our earned outreach on social media building influencer partnerships and community.  The successful candidate will support earned outreach by managing our PR agency relationship as well as by driving corporate communications and media outreach. Responsibilities:Define and lead our earned social strategy including identifying and building authenticity and credibility through influencer partnerships and content as well as the development of a Blue Nile customer and micro-influencer community.Lead the partnership with our PR agency.  Develop our PR strategy and ensure our programs drive sustained brand credibility and scaled impressions.Craft and execute marketing and engagement plans to support our designer partnerships including those with Zac Posen and Monique Lhuillier.Deliver corporate communications including drafting news releases, pitch letters, background materials, and planning documents.Utilize monitoring tools to compile monthly activity reports.Qualifications:5-7 years of public relations and/or social media experience in a digital marketing agency PR firm, or in an in-house role. A mix of both is preferred.Bachelor’s degree in English, journalism, public relations, communications, marketing, or similar.Results-oriented with a solid track record of effective media relations, excellent writing and organizational skills, and acute attention to detail. Experience in fashion and/or jewelry is a plus.Ability to contribute to media pitching immediately with minimal ramp-up.Energetic, self-starter and resourceful problem solver – independently gets things moving and keeps them on track. Ability to manage multiple ongoing activities.Good interpersonal skills, can work effectively in a team environment, negotiate approvals diplomatically, and maintain composure and quality under deadlines in a fast-paced environment.Ability to develop and generate support for strategic communications plans that apply creative tactics and use a variety of communication channels.What we offer:Medical, Dental, and Vision Healthcare Coverage401(k) with Company MatchPaid VacationCompetitive SalariesTransportation AllowanceEmployee DiscountEmployee Referral BonusFitness Center Discount

Company info

Blue Nile, Inc.
Website : http://www.bluenile.com/

Company Profile
The company is built on a unique idea: choosing an engagement ring doesn't have to be complicated. Diamonds can be simple to understand. Making the right choice can be easy. This unique approach and reputation for excellence has gained notice from publications such as The New York Times, Forbes, and Money.

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