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Department Name/Job Location:
Please note that position is located in Washington, DC.
This position is with the Brookings Executive Education (BEE) organization located in Washington, DC. BEE is a partnership of the Brookings Institution and Washington University in St. Louis Olin School of Business.
Serves as sales, marketing and communication lead for all BEE outreach materials and web pages; and implements BEE’s outreach efforts, including production of annual course catalog and marketing collateral, and selling seats for open enrollment classes. Acts as liaison to the Brookings Office of Communications and Olin Marketing departments.
PRIMARY DUTIES AND RESPONSIBILITIES:
Design & develop BEE’s outreach materials and campaigns
Design, write, produce and disseminate content for sales material i.e. catalog, e-blasts, sell sheets, brochures, and newsletter using established style guidelines and policies.
Work directly with independent vendors to attain graphic design, printing, photographic and other related services.
Outreach and Sales
Conduct outreach efforts to increase the contacts for training executives by 20 per fiscal year.
Plan and implement and manage promotional strategies to increase awareness of BEE.
Develop and execute BEE branding and marketing strategy
Develop and execute a marketing strategy designed to enhance BEE’s brand and to increase enrollments.
Develop and manage BEE’s marketing budget.
Act as liaison with Olin marketing to ensure that BEE marketing strategies aligned with Olin.
Using established content management system, create, update and maintain all BEE program web pages in accordance with Brookings web site standards, including following style guides, policies, and best practices such as search engine optimization.
Regularly review and edit all BEE pages to maintain fresh and effective content.
Serve as BEE liaison to Brookings web team by attending regular team meetings; keep BEE staff informed of new features and issues of concern; coordinate with other programs, as appropriate.
Advise on new strategies and tactics to improve overall web effectiveness and impact.
Analyze efficacy of outreach efforts
Interpret and report on online outreach, including web usage and electronic newsletter statistics, and e-blasts where possible showing the correlation to cross-media campaigns and success factors such as enrollments.
Track and report on offline outreach efforts enrollments as juxtaposed with outreach efforts to determine the efficacy of specific outreach campaigns.
Use available tools, or develop new tools, to (a) survey participants or potential participants; (b) analyze effectiveness of particular outreach efforts; (c) present data to BEE leadership.
B.A. or B.S. required; communications or marketing or business development
At least 5 years experience in communications, marketing, business development and advertising activities
Prior directly relevant work experience required
Web site content management experience and basic HTML knowledge required
Writing, editing, and proofreading experience
M.S. in Communications or Marketing
Experience or interest in public policy or executive education desirable
The hiring range for this position is commensurate with experience.
This position is full-time and works approximately 40 hours per week.
Internal Applicant Instruction:
Please attach a copy of your most current signed performance evaluation (completed within the last 18 months) to your online account. If you have not received a performance evaluation, you may provide two current signed letters of recommendation (written within the last 18 months), preferably to include one letter from either a current or recent former supervisor. To attach these documents, go to: My Career Tools, Add Attachment, Attachment Type – Performance Reviews or Letters of Recommendation.
-Retirement Savings Plan
-22 vacation days
-8 Paid Holidays
-Tuition benefits for employee, spouse and dependent children
-Free Metro Link/ Bus pass
-Free Life Insurance
-Health, Dental, Vision
-Health Savings Accounts (HSA)
-Long Term Disability Insurance
-Flex Spending Plan
Human Resources website (hr.wustl.edu)
Website : http://www.wustl.edu/
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