American Psychological Association
The Product Development Manager, APA Style is responsible for creation and development of content and products in the APA Style portfolio.
The incumbent will conduct market research, identify market problems and solutions by working with prospective and current customers, analyze consumer feedback, assess the competitive landscape, and leverage the distinctive competencies of the APA Style brand to deliver authoritative products and services. The incumbent also works closely with technology partners to create learning objects, develop platform requirements that meet market demands, and conduct user acceptance testing for APA Style CENTRAL.
Education and Experience:
Bachelor's degree in English, journalism, communications, psychology, or other social or behavioral science; master's degree strongly preferred.
3-5 years of scholarly writing, editorial, publishing, and/or teaching experience required.
Expert knowledge of APA Style and applied experience developing instructional APA Style materials for users of all levels.
Instructional experience in higher education classroom or writing center setting preferred and can substitute for expert knowledge of APA Style.
Thorough understanding of scholarly writing and research processes; deep engagement in educational markets and the field of psychology.
Excellent verbal and written communication skills for articulating product goals and market needs, developing content for students and instructors, and conducting formal presentations and product demonstrations.
Experience managing and launching complex revenue-generating products preferred.
Pragmatic Marketing certification desirable.
Computer Skills Required:
Advanced proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
Advanced proficiency with project- and product development tracking tools (e.g., JIRA) or ability to quickly gain proficiency.
Advanced proficiency using reference management software (e.g., RefWorks, EndNote, Zotero) or ability to quickly gain proficiency.
Experience using learning management systems (LMS), including Blackboard, Canvas, Brightspace, and/or Moodle, and knowledge of the Learning Tools Interoperability (LTI) standard preferred.
Experience with research databases and search platforms
Experience with survey/market research, web analytics, and/or product roadmapping tools.
Experience with statistical analysis tools (e.g., SPSS, Qualtrics) preferred.
Experience with social media management tools and blogging platforms (e.g., TypePad, WordPress, HootSuite) preferred.
Consults with APA Style customers, influencers, and decision makers (including instructors, students, researchers, librarians, and APA stakeholders) and conducts research to determine market needs and solutions to market problems.
Writes, develops, and works with other experts to create instructional content for market-driven products that will extend the APA Style brand. These may take the form of books, workbooks, test banks, lecture slides, learning objects, and/or other digital products.
Solicits reviews from experts, feedback from APA governance groups, and recommendations from senior APA staff to inform the development of future APA Style products and revisions of existing ones.
May conceptualize and develop proposals for new APA Style products by assessing technical feasibility and financial viability, establishing the business case, and making recommendations to management.
Develops user personas and feature roadmaps.
Writes business requirements and refines technical specifications in collaboration with ITS staff. Recommends alternatives when proposed solutions are not technically feasible, cost effective, timely, or useful for the target market.
Prioritizes new product features, improvements, and bugs for technical development teams.
Conducts user acceptance testing and validates when new features and fixes are ready for deployment to the market.
Works with Sales, Marketing, and Customer Support staff to identify user pain points and drive usage and retention.
Manages the APA Style Expert email service, blog, and social media presence (e.g., Facebook, Twitter, Google ) by generating and posting content, answering style questions from the public, monitoring new developments, analyzing trends and statistics, and recommending new processes and tools to ensure a strong social media presence.
Collaborates with the web team to generate and edit content for the APA Style website.
Other duties as assigned.
The American Psychological Association, located at 750 First St NE, Washington DC, was named a 2014 recipient of the Washington Post Top Workplace. It is metro accessible from the Red Line.
Qualified candidates must apply online through and attach a cover letter and resume specifying your salary expectations. Applications that are submitted without both documents are considered incomplete and will not be reviewed for consideration. Once your application is submitted, you will receive a confirmation email.
Please make sure to check your Spam folder if you do not receive an email from us.
The American Psychological Association is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, or any other protected categories covered under local law.
The American Psychological Association is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status, or any other protected categories covered under local law.
The American Psychological Association was founded in 1892 with 31 members and grew quickly after World War II. Today, APA has more than 134,000 members and 54 divisions in subfields of psychology.