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Job Details

CRM Lead

Location
New York City, NY

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Whats next in music happens on **MEMBERS ONLY**SIGN UP NOW***. first. As the world’s largest open audio platform, **MEMBERS ONLY**SIGN UP NOW***. is powered by a connected community of creators, listeners and curators who share, discover and influence what’s new, now and next in music and audio.
We’re on the hunt for an experienced CRM professional with a passion for driving results through lifecycle communications, re-engagement and growth tactics. Working with multiple internal and external teams, you’ll be responsible for the strategy, execution and analysis of our CRM lifecycle marketing as the primary communications channels with our users. You’ll play a key role in delivering on the overall marketing strategy while building and optimizing communication methods and tactics that grow the **MEMBERS ONLY**SIGN UP NOW***. community and impact core engagement and revenue metrics.
What you’ll be responsible for:
Leading the CRM strategy and execution of all lifecycle and content marketing communication
Developing the optimization and testing roadmap for marketing campaigns through email, site, push and in-app notifications that directly impact impact brand awareness, user acquisition, engagement/retention, subscriber conversion, and churn
Driving KPIs across acquisition and retention through drip series, trigger and contextual marketing campaigns
Managing the relationship with our CRM/ESP, internal email systems and other email marketing vendors
Generating regular (weekly and monthly) performance reports for distribution within the marketing team and broader organization
Collaborating with the broader Marketing organization (in particular, Performance Marketing and Content), as well as with key internal stakeholders across the Product, Communications and Legal, teams to drive maximum integration of all digital marketing initiatives
Managing the growth and development of direct reports
What you’ll bring to the team:
Bachelor’s degree in Marketing Communications, Digital/Online Marketing or related fields
10 years experience in CRM/lifecycle marketing
Relevant experience in growing and managing a team
Deep expertise in ESP/CRM platforms and email best practices
Excellent analytical and organizational skills
Knowledge and experience with SaaS platforms a plus
Strong interest in the **MEMBERS ONLY**SIGN UP NOW***. user, product, and market position

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