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Job Details

Employment Brand amp Social Media Specialist

Company name
Exotic Metals Forming Company, LLC

Kent, WA

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Exotic Metals Employment Brand & Social Media Specialist

We are seeking a creative, forward-thinking, and organized social media specialist to join our growing team. In this position, you will interact with targeted virtual communities and network users to promote our company. You must be able to create consistent, meaningful content on all social media platforms, as well as act quickly and gracefully to resolve any complaints or criticisms posted on social media.

The goal of the Exotic Metals Employment Brand & Social Media Specialist is to gradually improve candidate flow (external customers) and employee engagement (internal customers), as well as build Exotic Metals’ corporate brand, through the effective use of social media tools. Additionally, the Employment Brand & Social Media Specialist will support ongoing company communications with candidates and existing employees through the use of other communication tools (including intranet, company website, and more).

Build and execute social media strategy through research, benchmarking, messaging, and audience identification.

Write, develop, and strategize online content production and scheduling that supports the company’s brand and business operations.

Assist with crisis management, bad reviews, and negative news communications.

Generate, edit, publish and share daily content (original text, images, vide or HTML) that builds meaningful connections and encourages community members through dialog and messaging.

Set up and optimize company pages within each platform, including company website, to increase the visibility of company’s social content.

Moderate all user-generated content and messages appropriately, based on company and community policies.

Create and implement social media marketing plan and editorial calendar.

Continuously improve effectiveness of the tools by determining which social media channels to use. Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.

Identifies opportunities to enhance social media interaction with customers, clients, and/or the general public.

Stays up-to-date on the latest social media trends.

Collaborate with other departments to coordinate and develop internal and/or external communication materials (newsletters, releases, internet/intranet pages).

Works under limited supervision.

Required Experience

Skills/Experience Required

Bachelor’s Degree in marketing, communications or related field preferred.

2 years of experience in digital marketing and social media.

Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.

Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.).

Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.

Demonstrated success with project management and web design best practices.

Knowledge of online branding strategies.

Positive attitude, strong attention to detail, and high customer orientation with high degree of capability to manage multiple projects simultaneously.

Job Location

Kent, Washington, United States

Company info

Exotic Metals Forming Company, LLC

Company Profile

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