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Job Details

Digital Marketing Specialist

Company name
The Addison Group

Location
Austin, TX
5 hit(s)  

Profile

Location: Austin Region

Category: Information Technology

Employment Type: Contract To Hire

Contact: ITAustinAdResponse@addisongroup.com

Responsibilities

Responsible for managing and implementing successful paid search, display, Gmail, YouTube, and social media campaigns

Develop full media proposals and plans based on audience, budget, goals, timelines, objectives

Recommend and prescribe specific targeting and segmentation per tactic

Responsible for budget allocation and management

Collaborate with external media vendors as needed

Ensure evaluation strategy and conversion tracking is in place to monitor performance

Perform ongoing optimizations and identify opportunities to improve performance

Produce and execute recommendations during running campaigns and for future campaigns

Analyze and evaluate campaigns based on metrics and website performance

Write campaign performance reports using data to develop actionable insights

Provide an advanced level of subject matter expertise on digital marketing topics, both internally and externally

Regularly contribute to digital media best practices and internal guidebooks

Requirements

Expert in Google Analytics and Google AdWords

Strong background in digital marketing, analytics or research

2-4 years of experience in Paid Search, Display, YouTube, Gmail, Facebook, Instagram, and LinkedIn advertising

1-3 years of experience using Google Analytics

1-3 years of experience using Google Tag Manager preferred

Strong attention to detail

Up-to-date with the latest trends and best practices in SEM including conversion tracking, remarketing, bidding strategies, advanced optimizations and targeting capabilities

Full technical understanding of SEO, including best practices on an intermediate level or above

Excellent communication, analytical and problem-solving skills

Company Profile

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