Careers - Teva Pharmaceuticals in the US -VP North America Brand Communications
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VP North America Brand Communications
The VP Brand Communications North America role is responsible for creating and implementing a long-term internal and external communication strategy, in line with the new Teva brand story, for the business in North America (US and Canada) as well as managing day-to-day communications activities in these countries. Since this is Teva's biggest market, the activity in NA shapes the story globally, therefore the alignment on storytelling, messaging, interaction with the IR community and other global stakeholders has impact on Teva's perception far beyond the US. As such, alignment with HQ in Israel at a strategic level is a prerequisite.
This person will be responsible for elevating the communications function in the region by maximizing the use of owned/earned/paid media, infusing the new Teva corporate brand narrative into the ongoing narrative of the business, and will need to lead and support the Brand Activation process in NA while still being capable of reactive communications/crisis management and investor relations as needed.
The Brand Communications VP will partner with the different functional leads and internal communicators in NA in the development of branded communication materials with a commitment to continuity, strategic alignment and effectiveness.
At the same time, the Brand Communications VP will be a key member of the global Corporate Brand & Communications (CB&C) team dedicated to evolving the Teva story and to building and strengthening Teva’s brand reputation.
The role reports to EVP, Corporate Brand & Communications, working closely with SVP Corporate Brand and Marketing.
Business partner to EVP, North America Commercial:
Sets strategy on internal and external business communications in line with the region’s business priorities and corporate strategy, and on how to tell the Teva story (in partnership with global CB&C)
Provides guidance on how business decisions will impact the reputation of the company and how to position these decisions both in NA and for corporate
Builds and manages relationships with all relevant top global/regional and local tier media to assure both reactive and proactive transparent communications
Partners with executive management members to provide strategic communications in R&D and Portfolio and marketing business units
Works with the Centers of Expertise in HQ to provide strategic guidelines and policies (ex. External Comms, Issue Management)
Ensures one voice to all parties, providing strategic guidance to Teva to align messaging to all Teva’s stakeholders
Facilitates public-facing speaking engagements
Provides leadership messaging and positioning internally and externally (town halls, stakeholder messages, speaker opportunities etc.)
Partners with Investor Relations on earnings, analyst events, corporate PR and proactively weaves in the Teva story with this community
Leads Litigation and crisis communications
Partners with Legal to address issues that impact and affect the company (opioids, FCPA, etc.)
Leads crisis management process for NA
Leading Brand Engagement for NA
Strong partner in the Brand Activation process who can proactively make linkages between brand and business and engage employees in the brand launches and ongoing activation in both US and Canada
Leverages global storytelling and assets towards all business communications to address both future and here-and-now issues, including reputation management
Activates the corporate brand in NA by continuously developing new reasons to believe together with the business
Sets strategy for owned, earned and paid media as well as internal communications for the region in partnership and alignment with global
Top Tier Media: holds the relationship with Top Tier media and conducts proactive pitching of stories and ideas aligned with brand and business strategy in addition to routine business comms
Supports Canada in its continuing brand roll-out
10 years' experience as a Brand Communications leader
Previous experience in crisis management and also ideally in the area of investor relations or external stakeholder management (e.g. Government Affairs)
Highly articulate with excellent written communications and presentation skills
Mastery of social media and new media channels
Bachelor’s degree in Marketing or Communications
Highly motivated, well organized, creative and innovative, and possesses good time management skills
Team player, adept at working in a matrixed environment
Team management experience
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Want to work in an environment that will nurture your professional development? Come and join Teva on its journey of growth. Teva has been cultivating excellence for over a century, and is, today, the worldwide leading generic pharmaceutical company and one of the top 10 pharmaceutical companies in the world. As a forward-looking global pharmaceutical company, Teva spearheads the development, production and marketing of a wide range of specialty, generic and over-the-counter medicines.
With 58,000 employees in over 60 countries worldwide, we are proud to say that our employees are the reason for our sustained success. Their skills and dedication make us an industry leader. The diversity of perceptions, qualifications and talent are the key to our ongoing accomplishments. We offer a wide range of jobs and genuine opportunities for personal and professional advancement.
Join us at the forefront of pharmaceutical research and production. With state-of-the-art facilities, highly skilled colleagues, and a high-powered organizational culture, Teva offers you countless possibilities to make a real difference in people's lives and add value to your career.
Website : http://www.tevapharm-na.com/
Established in Jerusalem in 1901, the company known today as Teva started out as a small business distributing imported medicines throughout the land, using mule trains and camel caravans. The young company was named after its pharmacist founders: Salomon, Levin and Elstein Ltd.