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Digital Outreach Specialist

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Syracuse, NY

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The Digital Outreach Specialist contacts and builds relationships with online influencers and develops outreach campaigns while concepting, outlining, and drafting outreach collateral, outreach emails, and contributor articles. The Digital Outreach Specialist reports directly to the Outreach Manager and indirectly to the Account Manager(s) of his/her respective customer team(s).

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the following essential functions:

  • Contacts and builds relationships with online influencers, in order to consistently meet or exceed our customer’s organic search goals.
  • Develops outreach campaigns while concepting, outlining, and drafting outreach collateral, outreach emails, and contributor articles.
  • Optimizes outreach campaigns through critical analysis of messaging, audience responses and resulting brand placements to continuously improve campaign results.
  • Assists in the planning and forecasting of tactics that support program success.
  • Develops a deep understanding of customer’s business, brand and voice.
  • Stays current on digital marketing best practices and techniques.
  • Collaborates and works closely with the account teams to ensure key objectives are met while ensuring brand consistency.

The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

Preferred Education, Experience, and Skills

  • One or more years of professional work experience in a related role.
  • Bachelors Degree in Marketing, Advertising, Communications, Public Relations, Journalism or a related field.
  • Excellent verbal, written and digital communication skills.
  • Creative thinker, with an ability to use both data and intuition to inform decisions.
  • Ability to present information clearly, concisely and engagingly to an audience.
  • Ability to understand search-marketing industry related trends and emerging technologies.
  • Familiarity with on-page and off-page search engine optimization techniques and best practices.
  • Ability to handle multiple high priority projects and work under tight deadlines.

EEO Statement

Terakeet provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

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