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Job Details

Marketing Director

Company name
Research & Planning Consultants LP

Location
Austin, TX

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Profile

Classification: Full-time, Exempt

Reports to: President

RPC is an economic and public policy consulting firm based in Austin, Texas, that prepares studies for litigation and regulatory proceedings in Texas and many other states. Our clients are primarily attorneys: personal injury litigators for plaintiffs and defendants, commercial litigators and health lawyers. More information is available at www.rpcconsulting.com.

The Marketing Director is responsible for RPC’s marketing activities and oversees the development and delivery of an integrated marketing strategy. The Marketing Director’s job is to acquire new clients and reach revenue targets.

Marketing Director Responsibilities

Create a marketing plan and budget

Generate analytics on all marketing activities showing activity and results with intelligible management reports

Manage the website including design, content, and search engine optimization on all devices

Manage digital advertising through search engines and social media presence

Build and maintain a prospect data base of attorneys with accurate firm names, mailing addresses and email addresses

Create and implement targeted direct mail/email campaigns to attorney audiences

Create frequent blog posts and white papers to showcase RPC capabilities

Create advertising and directory listings for legal publications

Create and select promotional materials for events and direct mail.

Attend continuing legal education and other events (mainly in Texas)

Qualifications

Proactive, entrepreneurial mindset

Minimum of bachelor’s degree in marketing, public relations, or a related field

Minimum of three years marketing experience with planning and budget responsibility

Demonstrated knowledge and skills in digital and direct mail marketing

Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords

Experience in marketing professional services

RPC prefers the consultant live in Austin and work from the firm’s office. However, several of the firm’s full-time employed consultants work from home offices in other cities, and similar arrangements could be made for this position. We pay competitive salaries with a potential annual bonus based on the performance of the consultant and the firm. RPC offers a full benefit package including paid leave, health insurance, 401(k) plan, health savings account, and flexible spending account. RPC is an equal opportunity employer.

Persons interested in the position should send a current Curriculum vitae

with a cover letter describing their education and experience relevant to our requirements.

Job Type: Full-time

Job Location:

Austin, TX 78752

Required education:

Bachelor's

Required experience:

marketing: 3 years

Company info

Research & Planning Consultants LP

Company Profile

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