Job Details

Director of Communications Office of Student Enrollment OSE


New York City, NY

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This title is in a Civil Service competitive class that is subject to examination. Position is only open to applicants who are
permanent as Administrative Public Information Specialist, or
permanent in an equivalent title that is eligible for 6.1.9 to Administrative Public Information Specialist, or
candidates who took the most recent Administrative Public Information Specialist Civil Service Examination.
Position Summary:
The Office of Student Enrollment (OSE) manages admissions, enrollment, and transfers for students in 3-K through 12 (not including charters schools). The team also oversees policies and processes for citywide Gifted & Talented programs and the Public School choice transfer process. The Office of Student Enrollment supports **MEMBERS ONLY**SIGN UP NOW***. (DOE)’s core priorities by designing and implementing admissions policies and processes that provide all students with access to high-quality public schools.
The Director of Communications will be responsible for the development and production of all internal and external communications and publications distributed by the Office of Student Enrollment (OSE), including managing online communications for the office. The Director will also coordinate with the P311 Call Center Knowledge Team and key staff across the Department to ensure accurate communication of key policy and process points related to 3-K through 12 admissions. Performs related work.
Reports to:
Executive Director of Operations
Direct Reports:
Manager of Communications ,
Communications Associate
Key Relationships:
Admissions Process Directors, Process Associates, Policy & Research Team, Operations Team, P311 Call Center Knowledge Manager, Family Welcome Center team, various printing and publication vendors. Also works with key staff from across the DOE, relative to communications and community engagement projects.
Enrollment Process and Policy
Supervise internal and external communications; ensure accurate communication of key policy and process decisions related to gifted and talented, 3-K, pre-K, kindergarten, elementary, middle and high school enrollment and admissions.
Coordinate projects with high-level officials of government agencies, community organizations; manage interagency communications.
Direct strategic planning and implementation for citywide outreach campaigns to help schools, parents, and students understand public school admissions processes.
Develops communications materials and facilitates implementation of citywide procedures to ensure consistent admissions and enrollment processes for all special populations, including: students with disabilities;
English language learners;
students considered to be “at-risk” (i.e., in temporary housing or over-age, under-credited high school students);
students eligible for elementary school Gifted and Talented programs;
students eligible for screened middle schools and academic enrichment programs; and
students eligible for screened, selective and specialized high schools.
Liaise with the Knowledge Management team at the P311 Call Center to address business process and planning documentation for OSE to ensure that issues can be meaningfully resolved or appropriately escalated.
Publications and Digital Communications
Work with the Manager of Communications to manage content development and production for all Office of Student Enrollment internal and external communications.
Supervise the production of annual publications, including high school directories, middle school directories, gifted and talented handbooks, pre-kindergarten and kindergarten directories.
Ensure consistent quality and branding for all OSE communications, e.g., letters, forms, outreach materials, advertising and online communications.
Supervise content development and editing for external website and intranet.
Community Engagement, Events and Professional Development
Manage production of materials and signage for all workshops, fairs and other outreach events.
Collaborate with senior staff responsible for each centrally administered enrollment process to design innovative approaches to rolling out current and new admissions processes.
Work with the Manager of Special Projects to develop and implement community outreach plans for all admissions processes and events.
Oversee the development, production and distribution of training and outreach materials for schools, parents, and OSE staff.
Qualification Requirements:
A Baccalaureate degree from an accredited college with 24 credits in English, journalism or public relations, plus five (5) years of full-time paid experience in public relations, journalism or advertising, including two (2) years in an administrative, supervisory or consultative capacity; or
A combination of education and/or experience which is equivalent to 1 above. Graduate study in English, journalism, or public relations may be substituted for up to one (1) year of required experience. However, all candidates must have at least two (2) years of administrative, supervisory, or consultative experience in public relations, journalism or advertising.
Some evening and/or weekend work required.
Strong strategic thinking and project management skills; attention to detail.
Ability to proactively identify key issues and risks.
Ability to build strong working relationships with colleagues and represent the DOE internally and externally.
Superior writing and editing skills.
Ability to organize facts and present information and figures in a clear, concise and logical manner, both verbally and in writing.
Thrives in a fast-paced, deadline-driven environment. Self-starter with entrepreneurial spirit.
Strong customer-service and problem-solving approach.
Flexibility and a sense of humor.
Internal candidates preferred.
Please submit a resume and cover letter with your application
Applications will be accepted through July 25, 2018 until 3:00 p.m.
NOTE: The filling of all positions is subject to budget availability.
It is the policy of the Department of Education of the City of New York to provide educational and employment opportunities without regard to race, color, religion, creed, ethnicity, national origin, alienage, citizenship status, age, marital status, partnership status, disability, sexual orientation, gender (sex), military status, prior record of arrest or conviction (except as permitted by law), predisposing genetic characteristics, or status as a victim of domestic violence, sexual offenses and stalking, and to maintain an environment free of harassment on any of the above-noted grounds, including sexual harassment or retaliation. Inquiries regarding compliance with this equal opportunity policy may be directed to: Office of Equal Opportunity, 65 Court Street, Room 1102, Brooklyn, New York 11201, or visit the OEO website at ****Job Location
New York, New York, United States

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