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Job Details

Social Media Specialist Government and Community Relations - Washington DC

Company name
Wounded Warrior Project, Inc.

Washington, DC

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The Wounded Warrior Project (WWP) Social Media Specialist has general responsibility for establishing relationships with WWP’s following using various online social platforms to communicate organizational priorities, trending topics, and the monitoring and moderating of online discussions on social media platforms and blogs. The WWP DC-based Social Media Specialist will focus on developing content to communicate WWP’s policy and advocacy priorities and ongoing work with the federal government, military and veteran’s service organizations, and like-minded partner organizations that are serving the needs of warriors and their families. Social media specialist will generate interest in WWP programs and services while building relationships with WWP following on social media platforms: Facebook, Twitter, Instagram, LinkedIn, YouTube, Google , SnapChat, Pinterest, and various related blogs\/websitesResponsible for monitoring online mentions of WWP and providing the organization’s response to conversations, trending topics, and issuesResponsible for responding to posts or social inquiries with the approved standard messagingDevelop social media content in the organization’s voice while maintaining a social media look and feelDevelop, and manage content for WWP’s DC-focused social media channelsWork closely with WWP government and community relations staff to develop understanding of legislative and policy priorities, and strategic partnerships, and identify appropriate channels for messaging WWP’s work within this spaceGenerate interest in WWP advocacy efforts, while building relationships with WWP following and veteran and military stakeholders on relevant social media platformsDesign strategy for legislative and policy social media campaigns and make recommendations for organizational messaging initiatives and identify opportunities for engagement and action with social followingMonitor legislative and policy trends and conversations on social channels surrounding the advocacy efforts of WWPMonitor content from partnerships’ social media channels and identify opportunities to amplify impactContribute to content for CEO’s social media public profile pageMonitor online mentions of WWP relating to advocacy and provide the organization’s response to conversations, trending topics, and issuesMonitor online technologies and identify opportunities to utilize emerging social media platformsCreate multimedia content that illustrates difficult-to-understand issues and increases engagement with the organization’s followingProduce live video streaming and conduct live interviews to promote WWP’s legislative and policy efforts, partnerships, and impact on warriorsAttend forums, Congressional hearings, and meetings to develop social content and real-time social reportingServe as the subject matter expert on the audiences following WWP’s DC-based social media platforms and identify the appropriate content to engage with the organization’s followingResponsible for preparing monthly and quarterly social media analytics reports for leadership and strategic partnerships team and has an advanced understanding of performance metrics for social success and search engine optimization tacticsOther related duties as assignedHighly motivated, passionate, and creative team player with demonstrated commitment to the organizationDemonstrated ability to work in a collaborative, team environmentSignificant experience managing social media channels, particularly TwitterExcellent organizational and time management skills with ability to prioritize and complete assignments accurately and in a timely mannerAble to effectively handle multiple priorities with a strong attention to detail in a fast-paced environmentDemonstrated proficiency in the use of Microsoft Office programs: Word, Excel, Outlook, PowerPointDemonstrated proficiency in multimedia creation; photography and videography, image and video editing, copywriting and editing, etc.Strong understanding of how the government works and the legislative processFamiliarity with military and veterans service organizationsKeen understanding of performance metrics for social success and search engine optimization tacticsAbility to craft quick responses with high level of accuracy and attention to detail while appropriately representing the organization’s missionAble to troubleshoot, identify viable options, and problem-solveAbility to take initiative, multi-task, and work well under pressureDemonstrated proficiency on all social media platforms with strong competency on Facebook, Twitter, LinkedIn, and YouTubeDemonstrated ability to handle social crisis communicationsMust be detail oriented and possess excellent written, editing, and grammar skillsMust possess a professional presence and demeanorBachelor’s degree in social media, marketing, communications, public relations, or journalism preferredFour (4) years’ experience in social media messaging, analytics reporting, and content creation requiredFour (4) years’ experience in copywriting, editing, design, photography, videography, and creativity requiredTwo (2) years’ experience working on Capitol Hill or in a fast-paced government affairs positionNA*ca

Company info

Wounded Warrior Project, Inc.
Website :

Company Profile
Wounded Warrior Project® (WWP) serves veterans and service members who incurred a physical or mental injury, illness, or wound, co-incident to their military service on or after September 11, 2001 and their families. On that date, America watched in horror as approximately 3,000 people died including hundreds of firefighters and rescue workers. Many warriors note a sense of duty to volunteer for the military following these tragic events.

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