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Job Details

Manager Global Media

Company name
Adidas Group AG

Boston, MA

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Reebok is the original fitness brand. Fitness is who we are.

We pioneered a fitness movement and we are still pioneering today. Every day we are creating products for those who love fitness as much as we do; products that allow you to get every ounce out of your work-out, run, walk, yoga, step or dance class.

We believe fitness is a way of life that as humans we were made to move. Movement not only makes your body stronger, it makes you the best possible youbody, mind and spirit.

At Reebok, our employees embrace this mission and are encouraged to reach for their fitness goals as well as their career and personal goals. It™s part of the fabric of who we are and what we stand for.


Reebok wants to be the Best Fitness Brand in the World, and as the Manager of Global Media, you will be an in-house paid media expert and advocate to make that vision a reality. You will be responsible for leading the creation of seasonal paid media guidelines for our global markets. This role will also be responsible for helping identify and steer global (x-market) media partnerships. This person helps orchestrate and lead monthly status calls with our Reebok markets during which we cover key topics including seasonal deliverables, media partnerships, media thought leadership, and general tool/process governance. The other facet of this role will be supporting the Global Newsroom team on any Brand or Celebrity Influencer led initiatives. You will be the paid media expert within this core team working alongside an integrated group of marketing professionals including owned social, content, and PR.

Key Accountabilities:

Lead the creation of seasonal media guidelines for our global markets; working in partnership with the Business Unit teams and our media agency

Work with U.S. Marketing and Media counterparts to share relevant learnings with the cross-market team; our goal being to œlead with the U.S.

Identify and roll out new and/or improved processes for the global media function

Manage the adoption and usage of Reebok™s cloud-based media management tool, Lumina, that houses all media plan information globally. Working with both market and agency contacts, you will ensure onboarding, adoption, and usage of this tool so that as a global team we have better visibility into our global media investment and activity

Manage and lead monthly market status calls

Liaise with Reebok counterparts in key markets around the world; Help establish the global media team as a center of excellence for the markets as it pertains to media knowledge, tools, resources, and guidance

Be the paid media expert and liaison to partners within the Reebok Global Newsroom, including public relations, social media and digital / editorial content

Build and execute plans around Reebok™s largest brand campaigns, inclusive of high-profile celebrity brand œassets from the worlds of film, music, television and professional sports

Help manage the translation and actionably of our consumer œmuses (audiences) including partnering with our global media agency and staying informed on evolutions on audience research

Knowledge Skills and Abilities:

Paid media expert with particular expertise in digital media, and experience with Global brands

Proficient in critical media tools including 3rd party ad serving (DCM, Atlas), syndicated research (MRI, Simmons), PMDs (SocialCode, Sprinklr), DSP technology (preferably DBM), Prisma/MediaOcean

Strong written and verbal communications skills

Collaborative and comfortable leading cross-functional meetings and training sessions

Deliver high-quality work within tight deadlines; function exceptionally well under pressure

Have strong knowledge and passion for the media landscape in and out of our industry, and digital marketing and innovative technologies that are changing consumer behavior

Inspirational, compelling personality; Entrepreneurial spirit

Tenacity for creating new types of consumer experiences and taking creative risks

Qualifications (Minimum required education and experience):

5-7 years™ experience in media

Must have paid media experience; agency experience preferable

Experience working in an international company

Fluent in English

Ability to travel internationally, 10%

The Reebok brand has moved theirHQ to a 220,000 square-foot section of the Innovation and Design Building in Boston™s Seaport District. This move has brought community fitness to a next generation design and innovation space; the all new workplacefosters a vibrant collaborative culture andallows the brand to be closely connected to the community in Boston. Alongside state-of-the-art office spaces, the headquarters is equipped with an employee fitness center anda retail store.


Company info

Adidas Group AG
Website :

Company Profile
For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance. adidas Footwear, apparel, accessories Reebok Footwear, apparel and accessories TaylorMade-adidas Golf Golf Equipment: metalwoods, irons putters, golf balls, footwear, apparel and accessories Rockport Dress, casual and outdoor footwear, apparel and accessories CCM-Hockey Hockey equipment and apparel Activities of the company and its around 170 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany. It is also home to the adidas brand. Reebok Headquarters are located in Canton, Massachusetts. TaylorMade-adidas Golf is based in California. The company also operates creation centres and development departments at other locations around the world, corresponding to the related business activity.

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