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Job Details

Communications Associate

Company name
University of Minnesota Twin Cities

Rochester, MN

Date Last Verified
Mar 14,2018

Posted on
Mar 13,2018

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Overview: Under the direction of the Assistant Director of Marketing, the University Communications Associate produces content for a variety of marketing communications pieces, including websites; digital newsletters; news releases and media advisories; print and digital advertising; and brochures. A successful candidate will be able to work in a fast-paced environment managing competing priorities and changing requirements. Additionally, the incumbent will need to become conversant with the University’s brand platform, must create and maintain strong working relationships with the Rochester community, faculty, staff, students and alumni. The preferred candidate will need to work with a great variety of individuals from varying identities and backgrounds who inform the University’s story telling capacities. Finally, the incumbent will need to work in concert with the staff of the Marketing & Communications Office. The University Communications Associate will be responsible for aligning the development of communications, relevant messaging and content with the purpose and mission of the institution, and ensuring effectiveness of branded content to target audiences.Essential Functions:Story Development Responsibilities (65% of job)Create the content for all internal and external digital communications and strategize with Marketing & Communications staff to improve and evolve the products.Create and maintain relationships with members of the university community to expand the story telling capacity of the Marketing & Communications office.Strategize with Director of Marketing & Communications to ensure stories highlight the university’s distinctive quality attributes and brand personality.Work with university community to emphasize the importance of stories that define and highlight our market position, competitive advantages and expression of excellence.Highlight people and their accomplishments in the crafting of the university’s stories.Incorporate university stories into social media platforms and UMR's website.Provide counsel to Director of Marketing & Communications regarding stories in development that would be useful in articulating the UMR brand to external audiences through news releases or pitches to news organizations and serve as the primary campus point of contact with media representatives.Digital Responsibilities (30% of job)Provide strategic vision for the appearance, navigation and communication goals of UMR websiteCreate and maintain a system by which web content is created, vetted and updated.Work with select UMR staff to plan, monitor and maintain a brand compliant presence of the University’s social media accounts.Conduct periodic reviews of the effectiveness of the University’s digital efforts in the form of detailed reports to the Assistant Director of Marketing.Career Development Responsibilities (5% of job)Work with the Director of Marketing & Communications to create an annual plan for professional development, including attendance at appropriate communications conferences, on-line opportunities and enhanced collaboration with colleagues at University of Minnesota institutionsAssist the Director of Marketing & Communications to develop and articulate a succession plan that will prepare the incumbent for advancement or promotion into ever more challenging roles. Qualifications: Bachelor's degree in English, journalism, marketing, advertising, public relations, communications or a related field, or 4 years combined equivalent education and experience.Demonstrated excellence in writing. Experience working in a fast-paced environment that involved managing competing priorities, multiple tasks and/or assignments. Demonstrated ability to meet deadlines. Demonstrated ability to negotiate compromise. Experience managing projects.Experience working with graphic designers, photographers and videographers.Demonstrated strong commitment to the University’s goal of creating a positive and inclusive campus climate by advancing equity and diversity.

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Company info

University of Minnesota Twin Cities
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Company Profile
LOCATION: With a flagship campus in the heart of the Twin Cities, and four coordinate campuses across Minnesota, the U offers just the right learning environment for every student. WHAT IT OFFERS: One of the nation’s largest schools, the U offers baccalaureate, master’s, and doctoral degrees in virtually every field—from medicine to business, law to liberal arts, and science and engineering to architecture. HEADCOUNT: A testament to its growing prominence and appeal, the U’s enrollment has reached 64,964 but a 16-to-1 student-to-faculty ratio ensures plenty of attention. LIKE CLOCKWORK: Four-year graduation rates have doubled in recent years as students take advantage of free tuition for credits over 13 in a semester. ACADEMIC ACCOLADES: Contributing to the U’s academic prestige are 20 Nobel Laureates, 86 Guggenheim Fellows, and 2 MacArthur “Geniuses” on campus right now!

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