University of Washington, Bothell
Salary is Competitive. Salary
Seattle, WA, United States
Manager, Pr, Design
Sep 03, 2021
Dec 17, 2021
The University of Washington (UW)
is proud to be one of the nation’s premier educational and research institutions. Our people are the most important asset in our pursuit of achieving excellence in education, research, and community service. Our staff not only enjoys outstanding benefits and professional growth opportunities, but also an environment noted for diversity, community involvement, intellectual excitement, artistic pursuits, and natural beauty.
At the University of Washington, diversity is integral to excellence. We value and honor diverse experiences and perspectives, strive to create welcoming and respectful learning environments, and promote access, opportunity and justice for all.
UW's Department of Rehabilitation Medicine has an outstanding opportunity open for a Temporary
The Communications Manager serves a cross-functional role supporting and guiding overall Department of Rehabilitation Medicine communication and marketing efforts.
The individual is expected to independently develop and implement internal and external communications strategies, including tools and materials. This includes managing the department’s website and integrated website network, managing and continuing to develop the department’s social media presence, and developing and disseminating marketing materials. Under the general direction of the Department of Rehabilitation Medicine Administrator and in collaboration with department leadership, the Communications Manager is responsible for the development, production and day-to-day management of the department’s external and internal communications, including the internet and intranet sites and listservs, newsletters, social media, email marketing, informational programs, advancement and alumni vehicles, etc. This individual also manages the flow of editorial content to various department communication channels, and produce, write, and edit stories that inform, engage, cultivate, and recognize key audiences. This position requires creativity and attention to detail, with the ability to align department branding with UW and UW Medicine branding, and skill at translating and shaping technical and scientific content effectively for both technical and non-technical audiences.
Using experience, judgment and professional expertise to develop stories in a variety of content mediums, the Communications Manager makes a variety of editorial decisions across department communications channels. The incumbent must have excellent writing and communication skills, collaborate effectively, think strategically, juggle multiple priorities, and make departmental mission-driven decisions.
This position does not currently have supervisory responsibilities but may in the future. Currently may lead the work of other personnel assigned on a project-basis.
The person in this position may handle confidential or sensitive information and is required to operate with a large amount of independence and discretion, effectively representing the department to stakeholders.
• Coordinate with the Administrator, department leadership (Chair, Vice Chairs, Chief Diversity Officer, division heads, and chiefs), Strategic Planning for Research Committee, and UW / UW Medicine media relations and/or Advancement, on strategies and communications related to the Department of Rehabilitation Medicine and its initiatives.
• Develop and implement a comprehensive internal and external communication plan for the Department of Rehabilitation Medicine to showcase department strengths in research, clinical care and education.
• Continually assess current and future departmental communication needs with guidance from key faculty and staff
• Collaborate with department leadership to develop key messages and communication opportunities to promote the department's mission and activities. Draft communication materials on behalf of the department Chair and other leadership. Develop routine and ad hoc department communications and messaging.
• Lead the development and refining of the department’s website with input and guidance from department leadership.
• Work with the department’s website technical support (contracted through Department of Medicine IT) to address development priorities for department website.
• Create a department-specific editorial style guide and communications toolkit of appropriately branded templates for department-wide use.
• Develop and maintain consistent branding (founded on UW Medicine’s active brand standards) for the department’s website network.
• Provide input, as necessary, to internal communications activities and initiatives within the divisions and ensure their adherence to brand standards. Organize and participate in meetings to clarify and set department social media strategy.
• Develop tools and forums for community outreach efforts to promote public awareness and understanding of the services provided by the Department of Rehabilitation Medicine.
• Develop and implement effective communications for internal and external constituencies via diverse channels. This includes written, verbal, and visual communications in digital and print forms. Constituencies include but may not be limited to students, prospective students, faculty, staff, alumni, donors, patients, research funders, and local and national rehabilitation medicine-facing communities.
• Manage maintenance, analytics, and content of the Department’s core websites, including writing web copy, identifying and implementing improvements to the site organization and navigation, programming website changes, creating content, creating new child sites of the main website as needed, managing resources library on the website, tracking web analytics, and creating data reports.
• Build and manage a media library to support department communications, marketing platforms and special projects.
• Serve as lead writer and editor for external departmental communications
• Translate technical and scientific writing into concise statements for sharing with lay audiences.
• Manage the hiring and use of any independent and UW contractors required for design and publication of various communication materials including websites, print materials, videos, etc.
• Produce and provide content for the department’s serial publications, including newsletters and annual reports.
• Develop and implement a comprehensive marketing strategy via multiple channels. This includes independently designing a multi-pronged plan to market the department’s academic programs, clinical services, and research activities to a variety of audiences that is disseminated through an array of channels (including identifying channels beyond those currently used). Develop and utilize a suite of marketing tools including web sites, social media, flyers, listserv communications and other media to advertise the department’s activities, programs, scholarship, services, and news.
• Develop, implement, and maintain a social media strategy. This includes comprehensive planning for social media presence for the department. Maintain Twitter, Facebook, Instagram, LinkedIn and similar accounts and identify others we are not aware of that are relevant to the department’s mission. Write the messages that will be distributed through these communication channels, manage an articulated content publishing calendar, and monitor responses to the posted messaging.
• Promote department activities, including but not limited to the chair’s office events, new provider and clinic launches, department engagement activities, division-based recruitment activities, student career launch activities, school events, etc. This includes the development and management of marketing material from inception to completion.
• Adhere to University of Washington brand standards and editorial style and incorporate the Department’s specific messaging in all marketing and communications efforts.
• Build ads and manage ad purchases.
• Serve as a primary liaison with UW Medicine Advancement.
• Work with department leadership and UW Medicine Advancement to support our development strategy.
• Write and edit communications content related to development efforts, including proposals, case studies and event materials
• Attend meetings and events to enable a broad understanding of the department's development efforts.
• Manage alumni relations in conjunction with Department leadership.
• Serve as the primary department resource on interviews, media coverage and press releases.
• Manage media requests.
• Serve as primary liaison with UW Medicine Marketing and Media Relations, pitching stories about department research, clinical and academic and activities to internal and external media contacts.
• Work in a cooperative manner with UW and UW Medicine Marketing & Communications, Department of Medicine web services, and UW Medicine Advancement personnel.
• Coordinate and integrate advancement, communications, and marketing paramount to the functioning and success of the department.
• Represent department communication activities at leadership meetings.
• In coordination with administrative or other department or divisional leadership or key staff, oversee photography, videography, and/or other recording of events and activities for promotional and archival purposes.
• Provide monthly analytics reporting on department communications and marketing activities and make recommendations based on successful initiatives.
• Complete all trainings and workshops as required by the school.
• Represent the department and UW to all constituents of the department and provide outstanding customer service.
• Attend admin/ops team staff meetings and Department of Rehabilitation Medicine all-staff, Leadership Council Meetings, General Faculty Meetings, Research Faculty Meetings, and Lehmann Day, as well as Grand Rounds and public-facing didactic activities on a regular basis.
• Monitor the status of the communications budget and develop budget estimates and projections as requested.
• Participate in internal and external communication committees (UW Medicine Marketing editorial calls, SOM Communications meetings, UW communication/publication committee meetings, etc.).
• Ensure all deadlines are met.
• Bachelor's degree in communications, public relations, journalism, English, or similar
• A minimum of four years of progressively responsible experience in marketing, communications, or related field such as development or journalism.
• Experience in internal and external communications planning and execution, including communications/marketing, content creation, and strategically managing social media and public relations.
• Website design and management
• Experience working in engagement, marketing/ communications, and/or public relations for healthcare or scientific organizations.
• Demonstrated ability to problem solve, take initiative, set priorities, handle multiple projects, and exercise good judgment in a fast-paced, dynamic, deadline-driven environment.
• Excellent interpersonal skills and demonstrated capacity to establish and maintain effective, cooperative working relationships with many constituencies (e.g., department leaders, partners, stakeholders, as well as staff, faculty, students, alumni, friends, vendors, donors and volunteers).
• Proven success reaching and engaging diverse populations through communications and marketing.
• Demonstrated commitment to equity, diversity, inclusion and access.
• Strong project management skills (at individual and team levels).
• Demonstrated ability to serve as a spokesperson on behalf of department activities.
• Excellent writing, editing, verbal and visual communication skills for a broad spectrum of communication needs (particularly for purposes of development or the translation of complicated scientific information to a broad spectrum of audiences) and channels (web, social media).
• Demonstrated experience managing media relations, and internal communications activities.
• Demonstrated experience setting website and newsletter content development priorities.
• Experience in graphic design and ability to use tools such as Photoshop and In-Design, etc.
• Experience working with email distribution systems such as Mail Chimp.
• Experience in search engine optimization.
• Proficiency with personal computing environment: Zoom, Microsoft Office Suite
(Word, Excel, Outlook, Teams, PowerPoint, OneDrive, Forms), and the Internet. Proficiency in HTML/Dreamweaver, Adobe Creative Suite (especially Photoshop and InDesign), and Drupal or other content management software.
• Ability to work independently as well as in a team environment. Must be flexible in a fast-paced setting and meet deadlines.
• Advanced degree in Communications or similar field
• Five or more years of experience in engagement, marketing/ communications, and/or public relations.
• Experience working in higher education or other complex organizational environment.
• Experience with alumni relations, development efforts, community outreach efforts
• Experience working in Rehabilitation Medicine or related healthcare
• Experience in photography and graphic design
• Experience in videography, infographics, and illustration.
Equivalent education/experience can substitute for all minimum qualifications. Except when there are legal requirements, such as a license/certification/registration.
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter, and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your My Jobs page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law
Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.
The University of Washington is a leader in environmental stewardship & sustainability
, and committed to becoming climate neutral.
The University of Washington is an affirmative action and equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.
To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or email@example.com
Per Governor Inslee's Proclamation 21-14.1
, employees of higher education and healthcare institutions must be fully vaccinated against COVID-19 no later than October 18, 2021 unless a medical or religious exemption is approved. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination. Updated information about how to provide proof of vaccination or request a medical or religious accommodation will be posted as soon as it is known.
University of Washington, Bothell
Website : http://www.bothell.washington.edu/