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Job Details

Marketing Communications Manager

Company name

Orem, UT

Date Last Verified
Feb 13,2018

Posted on
Feb 12,2018

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ResponsibilitiesCopywriting for all marketing collateral, promotional and advertising materialsGenerating ideas/themes, writing and editing of marketing content, such as whitepapers, ebooks, blogs, case studies, web pages, webinars, and social postsDevelop marketing content across various channels, including social media, blogs, emails, articles, ad copy, and press releasesManage the company's social media profiles and presence, including FB, Twitter, Instagram, LinkedIn, and additional channelsLiaise with media and act as company spokesperson, pitch and place pieces in industry and consumer media, write op-eds and features, and write press releasesResearch potential prospect marketing programs and implement campaigns to address given objectives and desired lead goalsFollow best practices and prepare campaigns by selecting appropriate offer, collateral; creating messages based on target market and value propositions; write scripts, ads, email and landing page copies; and develop formsManage third-party vendors, consultants, and contractors, including weekly meetings, contract negotiations, onboarding, testing, verifying, and reportingTrack performance and report regarding campaign progress, cost and metrics and evaluate programs through analysis and optimize campaign successMaintain marketing calendar, manage content library, and edit website as needed Skills & RequirementsBA/BS degree in marketing, communications, public relations or related field5 years’ experience as copywriter – in all venues of marketing copy (traditional, online, social)2-4 years of social media and cross channel content development experienceExcellent communicator and creative thinker, with an ability to use both data and intuition to make informed decisionsStrong promotional and marketing copywriting skills for technical subjectsUnderstanding of SEO/SEM copywritingDemonstrated experience with interactive and direct marketing campaigns and managing multiple programs and projects simultaneouslyExcellent organizational and project management skills, attention to detail, execution, and follow-throughOrganizationally brilliant, detail-oriented, self-motivated and self-reliant with a high level of accountabilityKnowledge of marketing automation tools (Ideally Marketo) and graphic design is a plusKnowledge of Supply Chain Management, Risk Management, Procurement, Health & Safety and Sustainability is a plus 

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Company Profile
PICS was created nearly a decade ago. Now, as a renowned contractor prequalification company, PICS offers world-class supplier prequalification, with an exceptional focus on safety.

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